The main idea is to create a website, which focuses on fitness and gym-related activities, and it will be named Your Fit. The domain name is yourfit.com, and it will be registered via.com because it is the most popular and widely used for commercial purposes. Multiple domains will be registered, such as urfit.com and beyourfit.com, in order to have an alternative platform in case, the original website will be hacked and stolen.
The website will gather client information with their consent because it will promote or sell certain fitness products. Ensuring safe data transfer is necessary on sites where confidential information is entered and transmitted, such as users’ personal data, access details, payment card details, – on any sites with authorization, interaction with payment systems, and email services. Encryption of such data will prevent their receipt and use by third parties. To implement data transfer via HTTPS, a special SSL certificate must be installed on the webserver that processes requests from clients (Palmer & Palmer, 2018).
There are certificates protecting only one domain, and there are certificates that provide information protection on all subdomains, and this is Wildcard SSL. Encryption takes place in both directions – both the data received by the client and the data sent to the server. The presence of an SSL certificate is one of Google’s ranking factors, so the transition to the HTTPS protocol increases the position in Google’s search results. Although, at the moment, this factor is not fundamental, its influence on the search result may increase in the future.
In order to keep the website viable, it needs to have certain features that are not affected by web trends. These include a unique and strong user interface, custom graphics, integrated video, and outstanding mobile design (Chakrabortty & Jose, 2018). All the given features will ensure that yourfit.com will stay relevant and viable for more than a year because most of the websites do not possess all of the mentioned features.
Google Chrome has become the most popular browser, and it is used by 65% of Internet users. Second place in the global market is Mozilla Firefox because only 10.2% of the audience use it. The third is Internet Explorer, and its share is 8.4%. Among users of browsers on mobile devices, Google Chrome retains a leading position at 63%. Safari is inferior to it, where share exceeded 26%, and the QQ browser, which is preferred by 2.7% of the audience, ranks third (Campbell, 2017). Thus, it is clear that most of the users will be using the Google Chrome browser, which means that yourfit.com should be adjusted and adapted to this particular browser.
The browser functions are simple – to display the desired web page, and the functions of the web designer – to develop a website so that the browser copes with its main task. To obtain the desired result, efforts are required from the web developer, and on the other hand, the correct operation of the Internet browser (Raju, Roy, & Mandal, 2018). It is worth paying attention to the fact that there are a lot of websites on the World Wide Web, and browsers are quite accessible for accurate counting, in other words, the web developer adjusts to the requirements of the browser since the browser is not able to display all possible options.
At the moment, there are about ten popular browsers around the world, and Internet Explorer has not led the list of leaders for a long time, and the reason for this was light and mobile competitors, such as google chrome, which struck with its speed. The whole point is that the standard set of languages, including HTML, browsers see differently, and the same tag in one case reads as bold and in the other as line breaks. It is easy to imagine what will happen if web development is conducted without taking into account such important parameters (Raju et al., 2018). Incorrect display of the page on one of the popular browsers immediately deprives a website of a large number of potential customers. There is one more important nuance, the knowledge of which can provide a website designer with the most extensive optimization, including adaptability to different operating platforms.
CSS is used to style the document ad it includes design development, layout depending on the type of devices on which it will be displayed. CSS can be written as a component of a document, or as a standalone file. Many website developers are wondering why CSS is needed if a person can use plain HTML (Palmer & Palmer, 2018). The purpose of CSS is to separate what sets the appearance of a page from its content. If the document was created using HTML only, then it determines not only each element, but also the way it is displayed (color, font, position of the block, etc.). If cascading style sheets are connected, then HTML describes only the order of objects. CSS is responsible for all their properties.
In HTML, it’s enough to write a class without listing all the styles every time. CSS provides a relatively simple and quick development, because once created, the design can be applied to many pages (Campbell, 2017). It also increases the flexibility and ease of editing – just make an edit to the CSS so that the design changes everywhere. This tool makes the code simpler, reducing the repeatability of elements and easier to read for programmers and search bots. It speeds up loading time because CSS can be cached the first time it is opened, and only structure and data are read in subsequent ones (Chakrabortty & Jose, 2018).
In addition, CSS increases the number of visual solutions for presenting content and provides the ability to easily apply different styles to a single document. For example, it is possible to create an adapted version for mobile devices or special styles for the visually impaired. That is, cascading tables serve not only to implement the design, but also radically change the approach to site building, simplifying the work of developers and providing flexibility for implementation. That’s what CSS is for.
However, professional work with this language on large code bases is impossible without special tools and standards for writing CSS, so that the code is supported and can be used in teamwork. The CSS concept itself encouraged the idea to completely separate the content and layout of the document. In pre-CSS times, document typesetting was done with HTML tables, for example, if a person wanted a side menu or a three-column website, then they created an HTML table with columns of appropriate width and transparent borders. To inflate individual cells of the table, transparent pictures were inserted, that is, in general, there were many interesting methods.
In conclusion, search engines did not know how to read style sheets, which made it possible to use them in black SEO, for example, to create invisible texts. Now it’s better to stop using CSS for other purposes. CSS has several advantages and allows a person to improve the site, make it more attractive to visitors. However, it is important to spell out all the elements correctly. In addition, HTTPS, HTML, multiple domain registry, and web trend are essential tools to make a website more viable and relevance in the vast ocean of the internet.
References
Campbell, J. T. (2017). Web Design: Introductory. New York, NY: Cengage Learning.
Chakrabortty, K., & Jose, E. (2018). Relationship analysis between website traffic, domain age and Google indexed pages of E-commerce websites. IIM Kozhikode Society & Management Review, 7(2), 171-177.
Palmer, Z. B., & Palmer, R. H. (2018). Legal and ethical implications of website accessibility. Business and Professional Communication Quarterly, 81(4), 399-420.
Raju, A., Roy, S., & Mandal, S. (2018). Determinants of website usability: Empirical evidence from tourism sector in India. Global Business Review, 19(6), 1640-1662.