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Nestle is a world giant in the production of infant foods and other nutritional foodstuff and therefore it need to be in pace with the current trends and technology. Due to the massive size of the firm, there is need for effective strategies in reaching its customers and other stakeholders. The firm uses its website as a major tool and therefore its effectiveness matters to both the firm and the customers (Davidow & Malone, 1992).
The quality of a website determines its effectiveness and suitability to the firm and therefore nestle needs to ensure that its website is of high quality. The user-friendliness of a website determines its quality and therefore nestle has ensured that its website is user friendly.
The user-friendliness of a website is determined by various factors that form the basis of this investigation (Liang, Lin, & Wu, 2001). The user-friendliness of a website determines the experience of visitors of the site and this is the main consideration of the firm.
Nestle website is easily accessible and this enables the firm’s information to be accessible to any visitor. A website that has low accessibility is of no use to the firm and its clients and therefore nestle has ensured that its website can be easily found. The firm’s website was found to have a valid CSS and HTML coding and this contributes to its accessibility (Barua, Ravindran & Whinston, 1995).
The firm’s website was found to be easily navigable and therefore anyone can use it easily. Ease in the navigation on the firm’s website is supported by the availability of common features such as about and contact pages that are conversant with many internet users.
Secondly, all pages within a user-friendly website should be reached with minimum number of clicks to promote usage (Johnston, 2000). It was found that all pages within the firm’s website could be reached with at most two clicks.
It was also found that the firm’s website supplied all the information about the firm needed by the visitors of the site and provided other information outside the firm’s information zone such as advertisement. The firm’s website therefore supplied the visitors of the site with all their networking information.
Suitability to the Firm
A firm’s website is not only important to the visitors of the site but also to the firm and therefore nestle has ensured that its website is resourceful to the firm. To begin with, the website acts as a means of advertisement for the firm’s products and this has enabled it to be a market leader (Williamson, 1975).
Technology is developing first and this advancement has found application in the marketing of commodities (Schwarz, 2002). Therefore, the firm uses its website to market its product where the customers can purchase products online and enquire about a product.
It was found that its dedicated team of employees has mainly contributed to the success of the firm and therefore the company does not take chances with its employees (Belkacem, 2002). Through the website, the firm was found to have an interactive forum from where its employees can interact and share ideas.
The website also hosts the staff emails, which facilitate communication between the employees within the firm. Finally, the firm’s website was found to have good links to social networking sites such as face book and tweeter, which facilitate interaction between employees.
The firm should consider changing the general appearance of its website to an appearance that reflects the firm’s products (Mandura, 2010).
The firm should also be conscious about security concern on its sensitive information available on the website.
Barua, A, Ravindran, S & Whinston, A 1995, Efficient selection of suppliers over the internet, working paper of the centre for information systems management. Austin, Graduate School of Business.
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