Digital Marketing Strategy Improvement Essay

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Meeting Objectives:

Discussing methods of new customer acquisition.
Incorporating more social media marketing tools.
Measures to adopt to improve sales.
Designs for the new logo for the company.

This meeting’s goal is to examine ways to more effectively coordinate our digital marketing strategy so that we can have productive digital marketing ideas and synchronize the strategic plan with the rest of the organization’s mission. During the meeting, we will have an opportunity to discuss different methods that we can employ to have new customers, which social media tools we should incorporate to help market our products, other techniques that we can adopt to increase our sales, and discuss what suggestions people have pertaining the development of a new logo. Each objective will be allocated one hour to give ample time for a thorough discussion. During that period, all in attendance are advised to have their phones in silent mode or switched off to help avoid unnecessary distractions. Washburn stated that phubbing has a more significant adverse impact on employee attention during meetings (Washburn & Billingsley, 2022). The marketing assistant will discuss the various methods we can use to acquire a new customer base. The Social Media Manager will help facilitate the discussion on which social media tools we should incorporate to help us market our products better. The head of the sales department will lead the debate on which styles and techniques we should include to improve sales. Lastly, the head of the creative team will address how the new logo designs should look and concepts that should be incorporated while designing one. This meeting will be held at the conference hall; therefore, all presenting should carry a laptop and ensure they create simple and clean visuals to explain their concepts. The company’s CEO will be present and facilitating the meeting, and therefore everyone is encouraged to be on time.

Time	Presenter	Topic/Objective
09:00-10:00	Marketing Assistant	New customer acquisition- Different ways to expand the customer base. Which demographics to consider to get new clients (Hostetler, 2022). How to diversify the services provided to acquire a new customer base. Which products to supply to help acquire new clients. What deals and promotions to offer to attract new customers. Where to set up a location to attract a new clientele.
10:00-11:00	Social media manager	Address which social media marketing tools to incorporate. Which social media sites should the company consider joining. What kind of content should the company post on social media. How to market the organization on the new social media sites. What gargets are required to access the social media sites.
11:00-12:00	Head of Sales	Methods to improve sales- How to generate more leads to boost sales. What ads to pay for to help increase sales. Identifying the products that provide value and selling them to help increase sales. Identifying different marketing strategies to help increase sales.
12:00-1:00	Head of the creative team	Designs of the new logo- Identifying which logo best represents the organization’s value and structure. Creating a good slogan for the logo Identifying the best design for the logo Presenting suggestions on the components to be included in the design Have different samples to present to those in the meeting.

References

Hostetler, M. (2022). Better by design: Making meetings more productive. College & Research Libraries News, 83(5). Web.

Washburn, J., & Billingsley, B. (2022). Lead effective meetings with professionals and families. High Leverage Practices for Inclusive Classrooms, 24–42. Web.

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