Mission and Growth
Walt Disney has operated well alongside its mission to entertain, inspire, and inform. Through storytelling, the company has produced numerous movies and series. It has also inspired the world through its stories and the acquisition of various businesses, including Fox, Maker Studios, BAMTech, Euro Disney SCA, and 21st Century Fox. It has succeeded in its mission through the higher accumulation of revenues. As of January 13, 2023, the firm’s stock price was $99.81, and revenue was $20.15 billion. It has, therefore, exceedingly grown to meet its financial mission (“Culture and Values,” 2022).
Innovation and Creative Practices
The company also shows creative minds through its wide range of storytelling skills. Disney primarily utilizes innovative technology through animation. However, by mainly acquiring already designed products, it lacks the technological innovation and originality that are claimed in the mission.
Disney has also tried to be one of the world’s leading producers and providers of information and entertainment. Indeed, it is one of the largest media companies in the whole world. The company is gradually expanding into its unique niche through diversification and multiple acquisitions. This exceeds expectations exceptionally because most media companies are not as diversified as Disney.
Through such acquisitions, Disney also shows optimism, community, and quality. As of 2022, the firm had employed at least 220,000 people to empower the community (“Culture and Values,” 2022). As the business grows, Disney continues to expand its level of community care through job creation.
Community and Inclusion
The media organization practices a culture of inclusion through the diversification of products and employee-inclusive practices. Employees are permitted to wear attire that reflects their cultural background and individuality. Indeed, they can wear gender-inclusive jewelry, hairstyles, visible tattoos, costumes, and nail styles. Disney also empowers the community by offering competitive wages, with a minimum of $15 per hour (“Culture and Values,” 2022). Another way Disney utilizes inclusion is through diversification across various business sectors, including movies, amusement parks, cable and broadcast television networks, streaming services, retail, and cruises.
Areas for Improvement
Disney’s weakness, which needs improvement, is its lack of originality. One of the company’s values is innovation, yet most of its amusement parks and resorts are copied works. The lack of originality prevents the organization from making attractive revenues from selling these products. Therefore, the firm should improve the design process of amusement parks, resorts, and hotels. Applying innovation in these products would earn Disney massive profits.
Another lack of or insufficient alignment is based on the company’s structure. An inclusive culture would be interpreted as allowing people from diverse backgrounds to assume higher positions, such as the CEO. Rotating positions in an organization is essential in increasing creativity, skills, and open-mindedness. It inspires employees to work hard to advance to the next level.
Unfortunately, Disney has ignored this aspect by retaining the same CEO for five terms. Although employees can stay because they perform, this toxic workplace culture could prevent their growth and career development. The company should consider naming another person as the CEO to welcome new ideas and skills.
References
Culture and values. (2022). Life in Disney. Web.
The Walt Disney Company. (2022). About the Walt Disney Company. Web.