Organizational culture is very important in any workplace because it has an impact on various aspects that touch on the organizations lifeline. Walt Disney, as an organization, has an organizational culture that has moved it forward. This is as far as different aspects of organizational culture like mission, philosophy, vision, structure and values are concerned.
Walt Disney has a philosophy where there is a belief that all dreams can come true. In this case, these dreams can only be achieved if we have the courage to pursue them. As an organization, Walt Disney has a contagious business philosophy.
It should be known that there is a belief in the ‘Disney’ Way! Walt Disney has always come around and defied all the odds by doing things differently (Walt Disney, 2012, p. 36). This is the philosophy that has transformed the organization into a contagiously successful business.
Walt Disney’s mission as an organization is to make people happy. The company has always desired to be one of the world’s leading producers and thereby providers of information and entertainment. This will be done by using its portfolio of brands so that it can be able to differentiate content in one way or the other.
As far as its mission is concerned, the company wants to be a leader by differentiating consumer products and services that are offered to the market. As a matter of fact, the company’s mission statement revolves around creativity and innovation that will guarantee profits that are desired in the market (Walt Disney, 2012, p. 19).
The organization envisages a situation where it will be able to create and develop the most creative and innovative entertainment experiences. This is as far as creative entertainment experiences and other products are concerned for long term sustainability.
It should be known that the organizations vision revolves around technology. In this case, it wants to see a scenario or case where both children and parents can have fun together. An organization must have a vision which explains why Walt Disney has been able to thrive even in murky waters where others have been unable to make inroads.
The organization has been able to integrate its mission and vision thereby being a leader in the provision of quality entertainment experiences around the world as time goes by. Walt Disney believes that there can be a place where the society as a whole can have fun together. All this has been possible with enhanced innovation and creativity that has incorporated all basic aspects of life.
As far as Walt Disney’s values and culture are concerned, the organization is rich in heritage. When looked at from a culture point of view, the company has tried to maintain the society’s values as it continues to provide entertainment experiences. The company remains committed to create a rich legacy of creative content. As a matter of fact, the organization has a culture of good traditions and quality standards.
When it comes to values there are certain issues that are critical to success (Walt Disney, 2012, p. 27). The company believes in being faithful to its committed course of giving the whole family quality and unrivalled entertainment experience.
All this has been emulated and practiced by successive managers and people in the organization as time goes by which explains why it has continued being successful. Family values form an important pillar of the company’s success which can be said to be a good culture.
Reference List
Walt Disney. (2012). Company Overview. Web.