Mass Media and its Design
There is no use denying the fact that mass media plays an important role nowadays. By the majority of people It is taken as the main source of information which could help them to stay on the top of things. That is why, there are many various newspapers and magazines that try to promote their influence on people and interest them in the things they type.
Additionally, in the age of rivalry various publishers try to create some unusual visual means in order to attract the attention of a reader and make him/her read the information carefully, remembering it without some efforts. Due to this fact, the issue of design and the work of designers became especially important. Designers have a certain set of remedies which could help them to make a person interested in the image. Typeface is one of these remedies
Do Designers Show Categorical Perception of Typefaces?
Besides, resting on the importance of the issue, Dyson in her article Do Designers Show Categorical Perception of Typefaces? tries to investigate the part which designers assign to this remedy and some patterns that they use (194).
The author states the fact that the most important task of various designers is to make their readers understand what is written or what information is presented in some text (Dyson 195). That is why, a great number of various types are used by typographic designers.
Additionally, Dyson states the fact that the choice of the typeface depends on the purpose of a certain text and the information which is presented with its help (194). The author also suggests a certain research in order to prove the difference in the influence that various fonts and typefaces have on a person
The authors cogitations and visual aids
The body of the given article is comprised of the authors cogitations about the choice of typefaces and the way they organized. Dyson states that the issue of Categorical Perception (CP) is central for the choice of the typeface as all perceptual abilities of a person depend on the manner of presentation of a certain text (199). That is why, in terms of the main aim of newspapers and journals, the purpose of typographic designers is to achieve the high level of perceptual performance (Dyson 201). With this in mind, the choice of the font and typeface is vital.
Conclusion
Besides, it should also be said that the author used the text typed by various fonts in order to prove or refute the fact that alternation of typefaces can have the negative effect on CP of a person and reduce the total level of cognitive performance.
With this in mind, it is possible to conclude that in the course of experiments, the author manages to obtain results which show that the various typefaces can be perceived categorically. Moreover, typographical designers are very often the only people who can distinguish among typefaces. This fact is used by them in their work in order to make more powerful influence on a reader and increase the level of his/her CP and perceptual performance.
Finally, Dyson underlines the importance of this issue as nowadays various printed editions have a significant impact on people and the mechanisms of this influence should be studied.
Works Cited
Dyson, Mary. “Do Designers Show Categorical Perception of Typefaces?”. Visible Language. 45.3 (2011): 193-220.