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Donovan Enterprises: Case Study Essay

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Introduction

Donovan Enterprises needs to select a project

Project A (Purchasing machine for automation):

  • Initial Investment: $400,000
  • Annual cashflow: $126,000
  • Length: 4 years
  • No salvage value

Project B (staff training):

  • Initial Investment: $160,000
  • Annual cashflow: $52,800
  • Length: 4 years

Net Present Value

Net present value (NPV) – a financial metric that seeks to capture the total present value of a potential investment opportunity (Fernando, 2021).

Formula: Useful for comparing projects of similar sizes.

Results of NPV Analysis

Project A: NPV = $17,327.98

Project B: NPV = $14,880.30

Recommendation based on NPV: Select Project A

Internal Rate of Return

  • Internal rate of return (IRR) is a discount rate that makes NPV of all cash flows equal to zero in a discounted cash flow analysis (Fernando, 2022).
  • Helpful for analyzing projects of different caliber.
  • Does not provide the dollar value of investment.

Results of IRR Analysis

Project A: IRR = 9.931039%

Project B: IRR = 12.110361%

Both are above the minimal accepted rate of 8%.

Recommendation based on IRR: Select Project B

Preferred Method

The initial investments differ significantly:

  • Project A: $400,000
  • Project B: $160,000
  • IRR method is preferred
  • Recommendation: Project B

Synthesis

  • Both project are profitable
  • Project A provides higher net profit by 16.4%
  • Project B provides free cash of $240,000 that can be invested elsewhere
  • IRR is of Project B is higher by 2.2%.

Final Recommendation

Invest in Project B

Higher IRR by 2.2%;

$260,000 of free cash

Look for investment opportunities of additional cash.

References

Fernando, J. (2021). Investopedia. Web.

Fernando, J. (2022). Investopedia. Web.

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IvyPanda. (2023, September 30). Donovan Enterprises: Case Study. https://ivypanda.com/essays/donovan-enterprises-case-study/

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"Donovan Enterprises: Case Study." IvyPanda, 30 Sept. 2023, ivypanda.com/essays/donovan-enterprises-case-study/.

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IvyPanda. (2023) 'Donovan Enterprises: Case Study'. 30 September.

References

IvyPanda. 2023. "Donovan Enterprises: Case Study." September 30, 2023. https://ivypanda.com/essays/donovan-enterprises-case-study/.

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