“Dropbox Buys Mailbox, an App With Some Buzz” by Jessica E. Lessin Presentation

Dropbox acquiring Orchestra, maker of the app Mailbox

• The company intends to access all the people who developed this application.
• This acquisition will ensure that the use of the service is quickly incorporated into the company’s processes.
• Minimal costs to be incurred during the transition period.

Valued at roughly $4 billion

• This asset will enhance the market share of Dropbox.
• The inclusion of Mailbox technology in this company will result into greater output since Mailbox was already thriving based on its current market value.
• The rates of growth witnessed in this company are enormous and will improve further once the merger between the two services has been successfully implemented.

Keep Mailbox as a stand-alone app

• Dropbox plans to maintain the initial functioning of the Mailbox application.
• This will ensure that the achievements gained from the use of the application by the mobile users are not reversed.
• Mailbox application has the capability of filtering email messages based on the levels of urgency.
• Furthermore, Dropbox will incorporate the mailbox technologies into Dropbox in order to ensure adequate improvement of its services such as access and use of attachments.

The shared goal of making people’s lives easier

• Dropbox and mailbox have shared goals which are basically ensuring that customer satisfaction as well as efficiency is attained.
• Since these two entities have similar goals, it is pertinent to note that it will be a lot easy to attain the goals.

Increase the number of services supported by Mailbox

• The limited capabilities of Mailbox that supports the Apple’s operating system will significantly limit the number of users of the application.
• Dropbox will ensure that the application can operate on other operating systems.
• This is a major plan that aims at doubling the number of subscribers who are using the service.