The revised vision of the Dubai Business School is focused on the near future. Specifically, by the years 2020 and 2025, the establishment leadership plans to move it to the top of the competition in the field of management education. This vision statement expresses the orientation to quality, innovation, excellence, and improvement. However, as goal-oriented as this vision statement sounds, it could be improved by mentioning the student-centered focus of the establishment and the goal of catering to the changing needs of learners and the region in general in terms of business education and expert knowledge.
The mission statement of DBS mentions the collaboration with communities, society involvement, and student-centered innovations. All of these aspects make the statement stand out and present the organization as contemporary and highly professional. However, it could be improved by adding another aspect such as the orientation towards the improvement of community life and local businesses. In addition, the statement points out that the organization intends to strengthen its research faculty. In that way, the statement could be improved by mentioning concentration on research activities that could drive the development of expert knowledge in business education forward.
The overall list of objectives presented in the statement is quite elaborate and covers a variety of areas crucial for the progressive and successful development of an organization as well as the production of the impact on the field in general. The objectives take into consideration the needs of contemporary business students, society and communities, and the business industry itself. The diversity of the objectives mentioned in the statement is a definitive strength. An improvement could be introduced by adding the focus on fair and equitable policy-making in the field of business education that could allow the area to develop further.