Dynamic Strategic Plan (DSP): Key Concepts and SWOT
A Dynamic Strategic Plan (DSP) is typically defined as the means of creating rational policies for the use of the company’s resources (Brown, 2012). DSP usually includes concepts such as leadership, guidance, resource allocation, and data management (Niven, 2014).
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DSP for the Louis Armstrong New Orleans International Airport
The DSP for the Louis Armstrong New Orleans International Airport is aimed at improving the current luggage checking process since the procedure is currently quite lengthy.
The DSP framework will be applied to address the issue of waiting time at the Louis Armstrong New Orleans International Airport. Specifically, the stages involving the baggage check and the further delivery or the luggage to the passengers will have to be improved. However, apart from addressing the identified problem, the tool will be used as the means of promoting a general improvement of the airport services and enhancing passenger security.
The assessment will be carried out by collecting surveys from passengers and comparing the current satisfaction rates with the ones that had been retrieved before the new approach was implemented.
It should be kept in mind that reducing the time for checking the luggage is not to affect the quality of the procedure. Particularly, the threat of omitting a potentially dangerous item that may pose a threat to the lives and wellbeing of the passengers must be mitigated at all costs. At the same time, it is crucial to reduce the waiting time so that the level of satisfaction among passengers could be increased significantly. Therefore, it will be necessary to equip the airport baggage checking system with destination-coded vehicles (DCV), which help handle the passengers’ luggage faster.
Implementation and Monitoring
The use of new scanning tools and the DCV will be monitored by a team from the Quality Assurance Department. The data about mitigated threats to the passengers’ security (e.g., the uncovered attempts to transport weapons, stolen items, etc.) will be recorded and analyzed thoroughly. Furthermore, feedback will be collected from customers so that their satisfaction levels could be determined. Finally, the records provided by the Lost and Found service located in the airport will be analyzed carefully.
Advantages and Disadvantages: What Needs to Be Borne in Mind
DSP obviously is a perfect tool for creating long-term plans. The strategies that will be designed with its help will become the foundation of the passengers’ security. Additionally, the company will be able to avoid similar problems in the future.
The plan does not include a detailed description of the communication tools that will be used to gather feedback and get essential messages across to the members of the company. Therefore, it will be necessary to focus on building a comprehensive communication framework. The use of IT tools as the means of data transfer, analysis, and storage must be viewed as a necessity since there is a need to improve the speed and efficacy of data transfer.
Brown, A. (2012). Dynamic strategic action planning in today’s fast-paced environment. Guilford, CT: AudioInk.
De Naufville, R. L., Odoni, A. R., Belobaba, P. & Reynolds, T. (2013). Airport systems: Planning, design and management (2nd ed.). New York, McGraw-Hill.
Niven, P. R. (2014). Balanced scorecard evolution: A dynamic approach to strategy execution. New York, NY: John Wiley & Sons.