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As the world becomes a global village, information sharing is efficient and very cost effective. At present, just by a click of a button in search engine, information becomes available. This has been made possible through the invention and integration of e-Commerce and m-Commerce within the UAE market. Although the process of integration has been gradual, more than 60% of the UAE market is aware of e-Commerce and m-Commerce and are active users of these platforms (Bill 21). Therefore, e-Commerce and m-Commerce have become a necessity since they permit clients to exchange goods electronically with zero burrier of distance or time within the UAE and beyond.
Over the last half of previous decade, e-Commerce and m-Commerce have experienced rapid expansion and the same is predicted to positively accelerate further in future, especially in the UAE. In modern business environment, technology has necessitated the need for optimal performance through reducing overhead costs and maximizing profit in the process (Liebermann & Stashevsky, 294). As a matter of fact, e-Commerce and m-Commerce are the most cost effective and efficient means of transacting business in the UAE. Therefore, prospects of e-Commerce and m-Commerce are promising in all sectors of the UAE business environment inspired by the need for efficient transaction at minimal cost in time and resources. Therefore, this research paper will attempt to review the transformation of e-Commerce and m-Commerce in terms of value and usefulness in the UAE over the last decade. Based on the findings, the proposal will predict the possible impact of technological shift on e-Commerce and m-Commerce in the coming decade following the partnership between the government of the UAE and other stakeholders.
At technological advancement improves, e-Commerce and m-Commerce are likely to widen further in the UAE business environment. Consequently, it is will be cheaper and easy to operate and open online stores “without a brick –and-mortar presence” (Bill 29). In addition, E-commerce offers entrepreneurial opportunities to persons in all business fields. The recorded sales data estimate progress at 4% annual across the UAE (Baskerville, 27). Despite this impressive data, little information exists on the growth of e-Commerce and m-Commerce within the UAE from a government-stakeholder matrix and technological progress. Therefore, this research paper will address the above challenge by explicitly establishing the emergence of e-Commerce and m-Commerce within the UAE in the last decade, their benefits, and potential growth path in the future.
The objectives of the proposed research are summarized as;
- To review the potential factors that has promoted the growth of e-Commerce and m-Commerce within the UAE in the last decade.
- To review the contributions by the government and other stakeholders in development and acceptance of e-Commerce and m-Commerce within the UAE.
The research will rely on primary method of data collection through research survey approach. The research will be carried out through semi-structured interview questions that are open and close-ended. The researcher will carry out one of one interview with respondents who are available and can allocate fifteen minutes to issue response. The researcher will use qualitative and quantitative approaches because the scope of the research is focused, subjective, dynamic, and discovery oriented. The qualitative approach is best suited to gain proper insight into the situation of the case study. Quantitative methods used in this study will generally apply in the analysis of the collected data where analytical tools such as chi square, regression and correlation methodologies will be used.
Baskerville, Richard. International E-business Marketing, Alabama, Al: Cengage Learning EMEA, 2011. Print.
Bill, Horace. History of E-commerce: Your Expert Guide to E-Commerce, Online Retailing & Internet Marketing, Los Angeles, California: K&A Press, 2013. Print.
Liebermann, Young and Sinl Stashevsky. “Perceived Risks as Barriers to Internet and E-commerce Usage.” Qualitative Market Research 5.4 (2009): 291-300. Print.