Executive Summary
Being a company inside another, EmQuest deals with GDS and currently has a ten- year contract with Saber where it acquires a 70 per cent commission on distributions. EmQuest has four classifications of travel (A-B-C-D) derived from quantity of segments sold with the mass of sales and greater concentration lying in groups C-D. EmQuest has a number of departments with each playing a key role in its operations.
Additionally, the products of EmQuest are numerous and competitive. Dubai is the most fruitful revenue source for EmQuest, Northern Emirates comes second, Dnata, Abu Dhabi, and lastly Africa as it is a new market. Ridiculously, EmQuest obtains high income on cancelled sections.
Introduction
Being a company inside another, EmQuest handles GDS (region where airlines dispense their products). EmQuest currently has a ten- year contract with Saber, a new product (GDS) distributed by EmQuest. At all times, EmQuest always acquires a 70 per cent commission on distributions of Saber.
The departments contained in EmQuest comprise of technical support, vendor support, customer support, business development, as well as sales and products. Each of these departments plays a key role in the operations of EmQuest. Additionally, EmQuest associates with a third party to enable them to acquire tools such as booking builder, which is a program that operates as a GDS. Low cost carrier uses booking builder for supply to travel agents.
Revenue that is generated by per passenger segment in EmQuest is for instance DXB > LHR >LHR > DXB representing two segments through which EmQuest makes money. There are four classifications of travel derived from quantity of segments sold. These classifications are A-B-C-D with the mass of sales lying in groups C-D. As a result, incentives are generally given to those groups. The product group has a tendency of demoing out every new programme in addition to testing it up to when it enters in its target market.
Products of EmQuest
Saber
Saber is a certified EmQuest product that is the only distributors of the United Arab Emirates (UAE), the Indian Ocean Islands, and Africa. There are four sections of Sabre namely:
- Sabre efficiency suite
- Sabre revenue suite
- Sabre service suite
- Sabre value suite
From the above four programs, the most useful ones are efficiency, service, and value. Some of the finished products of Sabre include the following:
- Sabre Red Workspace- finished product for the travel agent.
- Sabre mobile application- used by travel agents for sending email customers allowing them to inquire about the booking via the mobile.
- Tripcase- a website that illustrates client bookings done on Saber
In the UAE, the market share is 50 per cent of Saber and AMADEUS and Galileo utilize the rest. Sabre as well offers outstanding reporting systems for comprehending amount and kind of tickets and other reporting types. Sabre permits travel agents to make one-way bookings only.
Booking Builder
Booking Builder connects Sabre to low cost carriers. Booking Builder offers back office resolutions, with regard to generating reports on Passenger Name Records (PNR) daily, thus saving time and money. In general, Booking Builder can be modified and interconnected with Sabre.
Sabre Web Booking Engine
This is an online booking engine supported by EmQuest to let travel agents offer aid to customers by allowing them to make their bookings, generate a PNR, and ultimately ticket at a travel agency. For this programme, the requesting price is $250 a once paid fee, and afterwards $200 on a monthly basis with forty bookings at no cost. For every booking in excess of forty, there is a fee of $1.25. For low cost carrier, every booking in excess of forty is charged $4.
Get There
Get there concentrates on corporate, and alters flights as per the corporate regulations and directives. Get there also permits booking of hotels and car, and ultimately the bought booking will generate a PNR, send for endorsement inside the corporation, and finally to the travel agent via a queue system that permits the travel agent to collect the PNR and provide the ticket.
Agency Sales and Support Enterprise Tool (Asset)
ASSET is created solely for Sabre. It looks at agencies making use of Sabre, considers the kind of calls received by the client support, finance computations for inducements given to agents, and section productivity. The generation of this report takes place monthly. This is a superb and thorough report.
Back Office Sales System (BOSS)
BOSS enables agents to publish reports, record ticketing and portal transactions, document payment vouchers, and produce balance sheets. Statements are given to suppliers (The Emirates Airline) as well as corporate clients. Invoices are provided to the end customer. Fascinatingly, customers are able to book and buy tickets on credit.
Videcom Reservation System (VRS)
VRS includes several systems like reservation systems and CRIS just to mention but a few. The VRS permits companies that approve it to be seen on a GDS and travel agents can subsequently book flights via VRS adopting airline. Additionally, VRS has a small cargo system that holds small cargo enquiries and operations. EmQuest obtains revenue in two methods, viz. by vending the system or on each section the adopting airline vends where Emirates obtains about thirty cents on each section every month following a sale of the first 12,000 segments.
Operations of EmQuest
Dubai is the most productive income source for EmQuest, Northern Emirates follows, Dnata, Abu Dhabi, and lastly Africa since it is a new market. Amusingly, EmQuest creates income even on cancelled sections. Sabre share 65 per cent of the cancellation profits per section.
The target for the current financial year is 105 million UAE Dirham (DHS); however, 90 million DHS is predicted including total sections. Problems being encountered are a lot, but the ones generally happening are ticket reissuance revalidation. The client support team uses phone calls and emails. However, email service does not serve the U.A.E market, and just serves some African nations like Nigeria, South Africa, and Kenya.
Conclusion
Being a company inside another, EmQuest deals with GDS and currently has a ten- year contract with Saber where it acquires a 70 per cent commission on distributions. EmQuest has four classifications of travel (A-B-C-D) derived from quantity of segments sold with the mass of sales and greater concentration lying in groups C-D. There is no doubt that due to its outstanding products and services, EmQuest holds a competitive advantage in its markets.
Recommendations
- With regard to marketing, Sabre should tackle class A and B agencies instead of D and C only so that their reputation and the operations remain ahead.
- EmQuest should boost its operations in Africa and in the cancelled sections in bid to maintain a competitive advantage, since even without major focus these areas generate considerable revenue.
- EmQuest should ensure that the email service serves its entire market instead of just a few nations in Africa. This aspect will go a long way in easing the means of addressing complaints and needs of customers and thus yield customer satisfaction.