There is no use denying the fact that modern world belongs to giant international corporations which try to spread their influence and increase the level of their incomes. Certainly, money and organizations which deal with them have always been important for the functioning of society. Since the invention of money people became dependant on this tool, though, in modern world the situation is unique.
Never in the history the issue of money was so topical and important and never corporations, which deal with them, had such a great power. Though, it is obvious that increase of the number of corporations, which want to become beneficial and obtain great incomes, leads to the appearance of rivalry. Trying to win it, companies perform different actions and use various remedies in order to make their rivals weaker and guarantee certain advantage.
Very often, these actions can even break the law and cause serious harm to people or companies. Additionally, trying to become more beneficial, companies also can step outside the bounds of law. That is why, a great number of trials appear. Being not satisfied with the actions of a company, complainants sue over certain organizations in order to attain justice. The bigger a company is the greater number of trials will be.
With this in mind, it is possible to say that the issue of resolving law cases becomes very important, especially for international companies. Being one of these organizations, Emirates Airline also has several problems connected with this issue and, that is why, its actions should be analyzed in order to understand the main peculiarities of the pattern which is used by the organization to solve existing problems.
First of all, the main information about the company should be obtained in order to understand better peculiarities of its functioning and what problems it might face. The company is relatively young. It is founded in 1985 and is one of the youngest companies of this sort in the world (The Emirates story, n.d).
Moreover, is should be said that at the beginning its main aim was to guarantee delivery of tourists to the region. However, being sponsored by the government of the UAE, the company started its blistering development. New planes were bought and new directions organized. Emirates Airline has never stopped in its development and, that is why, nowadays it is one of the greatest international carriers, and the seventh largest airline in the world in terms of revenue (The Emirates story, n.d).
The company does not have rivals in the Middle East and its current tempos of development allow to suggest that in several years it can become the best airline company in the world, leaving behind such giants as Lufthansa or American Airlines. The company mainly uses planes like Boeing and Airbus. Nowadays, there are 176 planes which can deliver people to any place in the world. With this in mind, it is possible to say that Emirates Airlines is a huge international corporation which has its offices all over the world.
Resting on the given facts, it should be said that the company nowadays performs great number of different functions and operates in different regions. That is why, it should take into account peculiarities of culture and mentality of people. It should also be said that the company is oriented on people who can afford its services. In other words, Emirates Airlines suggests a wide range of services for rich people. Its planes are known for their luxurious conditions for first class fillers.
Special coupes and unique menu can be taken as the evidence to this statement. Moreover, the company also deals with a great number of celebrities and stars which often use its services. With this in mind, it is possible to say that the company should be very careful it its functioning as its clients are very often rather influential people who can create many problems. Additionally, Emirates Airlines should also remember about its rivals which will obviously try to prevent its further development.
Taking into account these facts, it is possible to say that the company will obviously face a great number of problems connected with its activity and services. The fact is that the more clients a company has, the more problems it also obtains. It is impossible to satisfy demands of all people as they are different. Especially topical this statement is for representatives of luxury class who have complicated demands for their transportation.
Though, it should also be said that other companies of this sort very often can also have their claims towards Emirates Airlines connected with the violations of international law or some rules accepted among airline companies. With this in mind, it is possible to outline two main categories of lawsuits which the company has to face in its functioning (The Emirates story, n.d).
The first one is combined with the complaints of the companys customers because of their dissatisfaction with its functioning. The second category is connected with the claims of other companies who provide their services in the same sphere. Thus, sometimes travel agencies can have certain pretensions to the company (Townsend, 2015). These are the main actors which sue over the company. Besides, it should also be said that sometimes governments of different countries can be complainants and have their pretensions to a company.
It is obvious, that the company will not be able to continue its beneficial functioning if all these problems have not been solved. That is why, to avoid paying compensations to all people, who sue over the company, Emirates Airlines has a special department which main aim is work with this claims. This very department consists of experienced lawyers whose main aim is to control the functioning of the whole company.
First of all, these lawyers have to organize functioning of the company in accordance with existing international laws for other companies not be able to blame Emirates Airlines. Additionally, lawyers are present at each regional department in order to organize functioning of the company in a country according to its rules.
Finally, these very lawyers have to advocate the company and guarantee its stable functioning. Taking into account a great number of problems of this character, which appear every day, it is possible to say that this department obtains great significance.
There are several ways in which a company can solve problems which appear in the course of its functioning. First of all, is should be said that there are several ways of dispute resolution. The first one is rather traditional and means going to the court where all participants of the process will try to persuade a judge that they are right. However, there is another way to solve problems. It is Alternative Dispute
Resolution (ADR) which suggests great number of other methods, other than going to the court (Alternative dispute resolution in the air passenger rights sector, 2012). It is obvious, that the company prefers to use the second one because in that case the conflict will not be made known to public and reputation of the company will not suffer. Moreover, it is possible to solve the problem with low spending. However, not always complainants agree to use this very type of dispute resolving and lawyers of the company have to go to the court.
Judicial Dispute resolution is the most popular practice which is widely used by a great number of different companies and people all over the world. If an organization and a complainant are not able to make a compromise by their own forces, they go to the court where lawyers will advocate their interests. It is obvious that any big company has a great number of trials and, that is why, its lawyers are rather experienced in this field.
Moreover, they have access to great sums of money and, due to this fact, it is difficult for common people to win such trials. It should be said that this type of dispute resolution is applied every time when a company is officially sued. The case of Carol Wilson can be taken as the example. Emirates Airline was sued by a family of passenger who died during the flight (McGinley, 2011). The family claimed that the stuff of the company was not able to provide help for Carol when she suffered from heart attack.
Wilson family filled a lawsuit at the US district court in Texas (McGinley, 2011). That is why, lawyers of the company had to advocate its interests according to US laws and prove that the fault of the stuff was minimal as the passenger was delivered to the hospital alive. Another similar case is connected with the flight diversion. Religious scholar and Chief of Pakistan Awami Tehrik Dr. Tahirul Qadri sued Emirates Airlines for diverting flight Ek-612 from Islamabad to Lahore Airport (Haroon, 2014).
Being not able to reach destination point, Dr. Qadri refused to leave the aircraft. This fact made the case even more complicated as Dr. Qadris actions can also be taken as the violation of law according to which no one is allowed to stay in the aircraft after its landing. That is why, Emirates Airline proclaimed that it would also take actions against Dr. Qadri.
Description of the case shows its complicated character as both sides had their strong and weak arguments and lawyers had to work with them. Another passenger “sued an airline for $4 million for a nine hour delay in an Abu Dhabi court” (Shroff, 2013, para. 1). He stressed inconveniences caused by this delay and demanded compensation. Though, the court did not see problem and clear evidence, that is why a passenger was refused to pay and, mover, had to compensate court costs.
However, there is one more way to solve problems which is used by Emirates Airlines. Very often, the company tries to negotiate with a person or a company in order to make a compromise and not to sue each other. Being the part of Alternative Dispute Resolution issue, this method does not mean participation of a great number of lawyers in the process.
Usually, company representative holds a parley with another side, insisting on the necessity of making a compromise. Moreover, this company representative should be informed about the main peculiarities of the issue. That is why, usually, consultations with the lawyers of the company are needed for him/her be able to suggest some possible variants and foresee aftermath of negotiations.
It is possible to say that Emirates Airlines obviously had a great number of cases like this. It should also be said that these cases are not so provoking as lawsuits and, that is why, usually there is no much attention given to them be media. Emirates Company usually pays an indemnity if some flight are cancelled to compensate tickets cost and other inconveniences. Moreover, it is obvious that a company will pay in case of some accidents of catastrophes.
With this in mind, having analyzed the main peculiarities of the ways in which Emirates Airline prefers to resolve different disputes, it is possible to make a certain conclusion. Being one of the greatest international companies, Emirates Airline obviously is often sued because of its popularity and peculiarities of functioning.
That is why, it has a certain department which main aim is to advocate the companys interests in the court and try to protect it from unfair lawsuits. It should also be said that the company has great experience in this filed. However, it also uses some methods which can be taken as Alternative Dispute resolution. The company tries to make a compromise in the course of negotiations and persuade a person or a company to accept suggested conditions and not to go to the court.
References
Alternative dispute resolution in the air passenger rights sector. (2012). Web.
Haroon, A. (2014). Emirates to be sued over flight diversion. ETN. Web.
McGinley, S. (2011). US family suing Dubai’s Emirates Airline for negligence. Arabian Business. Web.
Shroff, R. (2013). Delays lead to $4m lawsuit against airline. Arabianindustry. Web.
The Emirates story. (n.d.). Emirates. Web.
Townsend, S. (2015). Booking.com owner courts UAE airlines for tourism tie-ups. Arabian Business. Web.