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Events Management Essay

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Updated: Jul 19th, 2019


Globally, it is known that fashion shows are ways of introducing clothing lines, which are exposed to the general public or the community at large. Basically, it is also the best way of triggering an interest among buyers by just placing the clothing line in boutiques or beauty shops.

An organizing manager planning for a fashion show event must always pay attention to the details that are involved. In addition, he must have a general knowledge and understanding of the fashion show whereabouts and the fashion the community in that specific area prefers.

How to organize for a fashion show event

Set date for the show

This is the first thing an organizing manager must always consider when planning for a fashion show event. The best way to do this is by choosing up to a maximum of three potential dates that appear convenient for audience to turn out in large numbers. Considerably, when selecting the date, the manager must ensure that there is enough time left before the show date.

As a manager, it is important to design a working budget which is composed of all necessary requirements to be used during the show. The manager must also select the venue where the occasion will take place early enough to be granted permission to access the venue at any time. It is always advisable that when selecting the venue, the organizing manager books at least two different venues.

This is because, incase the access to one bounces, there should be an alternative venue precisely to guarantee the success of the show (Braniac 2011). The organizing manager also has the duty of recruiting a team to ensure that the show is successful. Such a team can either be of a group of volunteers or hired workers to be paid based on the budget allocated.

Benefits and drawbacks of hosting fashion show at 02 arenas

The major benefit resulting from hosting of the fashion show among many other big events in 02 arenas is that the number of tickets sold generates huge income to the management of events. People visiting the show from all over the world pay a lot of money in foreign currency, hence boosting the economy of a country.

For example, the 02 arena of London that accommodates up to 20,000 people generates an awesome profit whenever an event is held. This primarily contributes to the successful development and advancements of the arena. As there are many sponsors who are willing to fund events, 02 arena benefit from renovations that are done without the management money.


The most common challenge the 02 arena faces is the damage done on venue facilities by the large crowds of audience. Hosting such a crowd leaves so much destroyed by the excited audience cheers. On the other hand, security operations within the arena is also very challenging especially when considering the crowd management and the general safety of guests.

In a previous incident, according to daily mail online, a VIP guest was left fighting for his life after an unknown person among the audience stabbed him with a knife in the chest. Crowd violence is another challenge that is experienced whereby people use champagne bottles to fight one another leaving many injured or dead (Daily mail 2011). These are common incidents occurring when organizing for an event.

Critical evaluations

The nature and scope of festival studies

A summary of key issues raised by the author

This study is based on defining festival studies, whereby three main areas have been identified and fully discussed. The major objective of this research is to develop a framework of understanding and also create general knowledge about how to plan and organize festival event (Getz 2010).

According to the author, festival studies have also helped in development and improvement of global festivals. This is because it is becoming a fast growing field of studies in education centers like universities.

Discourses on the role, meaning and impacts of festivals in society and culture

According to the author, the term discourse means a conversation. It can also be referred to as a rule based dialogue among different parties (Getz 2010). It is clear that a festival study corresponds to anthropology and sociological studies. Moreover, it is clear that festival management and festival tourism are more recent and immature fields with few researchers.

This is because, the knowledge domains about this two sub-fields of event managements unfortunately came about and developed without any reference to the former classical line of theory (Getz 2010). The author also points out that there are beneficial outcomes after participating on a festival event. These include general learning, income generation and healthfulness.

Discourse on festival tourism

This is an important part of festival event tourism. The author has specifically focused on a few areas such consumer behaviors, market concept and moreover, and motivations for attending an organized festival (Getz 2010).

The author further has outlined the specific roles played by festivals in tourism. Such festivals contributes promotes tourism in a big way. They attract both local and international audience. Such tourist visit acts as a catalyst for local developmental reforms and also creating market for local products.

Discourse on festival management

This is the most recent or latest discourse to develop as far as research literature is concerned. Notable to mention is that, the literature pertaining event tourism is always considered to be of great help to festival managers globally. This is because it contains relevant information all the festival managers worldwide must know.

Such information include; how proper assessments are conducted and how important they are when it comes to strategic planning for an events. The author also insists that festival events manager must immerse themselves and gain knowledge in relevant fields of sociology and anthropology.

This is because, the two fields offer a classical approach and background information on culture and societies, which are part of festival event creativity (Getz 2010).

Main arguments

These are some of the evaluated themes the author strongly argues must be observed as far as festival tourism and tourist attraction is concerned.


Planning of how the festivals shall operate is another key consideration an event manager must always practice. Considering the strategic planning, most key consideration areas must contain measures and strategies to solve aspects such as whether the tourist potential can be improved, how the effects of climatic changes to the festivals can be avoided, health plans put forward for outdoor festivals, economic development and finally the risks and emergencies likely to occur (Getz 2010).


According to the author, it is clear that several researches have worked on determining the festival market orientation. Unfortunately, the art festival never displays such concern for tourism. Moreover, they take on a product orientation that precisely tends to ignore the other customers commercial needs (Getz 2010).


It is a very strong topic on festival events organization. Although evaluation is never considered to be very important, it is a strong step that must always be implemented carefully. Evaluation can be applied when evaluating the effectiveness or the efficiency of the festival events operation or even when determining the investments progress.

Sponsorship, economy and financing

Based on this research, the economic and financing areas still remains underdeveloped. The issue of sponsorship is again categorized partly as a marketing topic and partly as relating to finances. Furthermore, many independent business and companies are ready to sponsor many event festivals.

This is because as traders, companies take festivals as an opportunity that they can use to market their products in a manner that many people will access (Getz 2010).

Finally, in my own opinion, after a systematic review throughout this research study, it is clear that festivals and festival tourism are just some of the events that need proper organization by an event manager. The three main discourses the author discussed are very clearly identifiable and are all related to the festival tourism and managements.

The strategic role of cultural and heritage tourism in the context of mega-events: the case of 2010 soccer World Cup

Summary of key issues

The author admits that South Africa is still experiencing the effects of hosting the 2010 world cup long after the events (Steyn 2007). Some of these effects are directed to the major sectors like economy, tourism industries, environment, people, infrastructure and the general countries developments.

It is evident that majority of the developed and developing countries are struggling and bidding to be allowed to host some of the world mega-events, as part of the strategy of improving economy (tourists attraction) and other benefits. Most countries that have hosted some of the world mega-events acknowledge that such events can trigger a long term effect among its citizens.

The major aims that the research is to again explore and focus on developing a model bearing key guidelines that indeed will help host countries to fully leverage both cultural and heritage tourism opportunities as far as mega-event is concerned.

The main arguments

Cultural and heritage tourism within a mega-event context

The author in this chapter provides basic theoretical background of two main components. These are mega-events and cultural and heritable tourism. The author clearly defines the roles and importance of cultural and heritable tourism management principles, global competitiveness of the sector and profiles of a cultural tourist (Steyn 2007).

The study also explains the advantages of hosting a mega-event and also the socio-cultural legacies exhibited as a result of hosting the events. As part of the objectives, the author further examines the major concept of cultural and heritage tourism as a separate entity corresponding to mega events.

The contribution of cultural and heritage tourism in a mega-event context

The author argues that countries hosting any mega-evens benefit abundantly and gain new knowledge from the events experience. As part of the experience that is gained from the past events, the host country will always try and improve on the mistakes which might have been committed.

Strategic planning process is very essential in ensuring that such defaulters are omitted and that success is achieved. In this chapter, the author focuses on examining the best practical studies carried out, which contributes in promoting both cultural and heritable tourism in the host countries (Steyn 2007).

Cultural and heritage tourism in South Africa

The author points out that South Africa is one of the countries that possess rich and diversified culture. Such cultural diversity has helped the country by boosting the economic and social developments to a higher level.

Significantly, more employment opportunities have been created and social cohesion between locals and international tourists strengthened. The main objective of this chapter is to determine the strategies that South Africa need to employ in order to keep its tourism industry booming.

Based on the study, several gaps that generally keep on dragging South Africa behind were identified. As far as tourism industry is concerned. It is documented that in South Africa there are no variety of tourists attraction sites and that accommodation that is available is very expensive and of poor quality.

Moreover, there are no proper advanced conference halls that can host any international conference or meetings. Finally, the country also needs to improve on diversification of museums, niche tour and also development of international heritage sites that will frequently attract international tourists (Steyn 2007).


This entire research paper strongly emphasizes on management of events and tends to clarify the roles of an organizing manager of any events. Furthermore it explains that events can be helpful and at the same time can bring both long term and short term disasters to the country.


Braniac 2011, How to plan a fashion show event. Web.

Daily mail 2011, . Web.

Getz, D 2010, “The nature and scope of festival studies”. International journal of events management research Vol 5, no 1, pp. 1-21.

Steyn, T 2010, “The Strategic Role of Cultural and Heritage Tourism in the Context of Mega- Events: The Case of 2010 Soccer World Cup”, National research foundation. Web.

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