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What Is Our Business?
Wounded Warriors Project is a non-profit organization that is preoccupied with issues wounded American veterans face every day (To honor and empower wounded warriors, 2015). The organization provides a wide range of services to those who sign up. These services include counselling, psychological help, assistance in landing jobs, communication with other alumni and assistance in integration into the community.
Apart from that, the organization provides help with daycare, healthcare services, housing, recreation as well as adaptive sports (Sporner, Cooper & Lake, 2009). Wounded Warrior Project also tries to affect Congress as well as the Federal government “to create, advocate, and lobby for legislation” that can provide support to American veterans and their families (Engagement, mind, body, economic, empowerment, n.d., p. 9).
All alumni and their families can (and are encouraged to) participate in numerous events held in different parts of the USA. Communication is regarded as one of the most important parts of the organization’s operations as people share their experiences and help each other to be a part of the society.
The organization is a non-profit and, hence, it depends on donations that come from individuals, companies and governmental bodies. Mak (2014) notes that Wounded Warrior Project invests significantly into advertising and telling people how exactly the organization helps warriors. The purpose of advertising is to attract more donors and to reveal their achievements.
Who Is Our Customer?
The organization’s major customer is the wounded American warrior. These are mainly veterans of the wars in Iraq (though veterans of Vietnam can also use services of the non-profit). The applicants often have psychological traumas and/or amputated limbs (Sporner et al., 2009). It is necessary to note that the applicants’ (and alumni’s) family members often get certain services.
For instance, these people get counselling and psychological assistance that enables them to help their close ones to integrate into the community. It is also important to add that the organization’s alumni are a very diverse cohort including males and females, people of different ethnicities and backgrounds and people of different ages (in their twenties and older).
What Does the Customer Consider Value?
Clearly, some of the most important values for the organization’s customers is support and attention. These people often have devastating memories and they have experienced many things that prevent them from integrating into the community. They are often at a loss and they do not know who can help them in the world, which is very different from the one they have just left.
Clearly, physical and psychological traumas make these people even more vulnerable. Hence, representatives of the organization have to be attentive to applicants, alumni and their families.Transparency is also valued by applicants and alumni (as well as donators) of Wounded Warrior Project.
Since the non-profit does not make money, donators and the customers of the organization are eager to know that all the money is spent correctly with no violations (Mak, 2014). American soldiers assigned should feel the care and they should have the feeling that they get all the services they were promised to obtain.
Of course, it is essential to explain everything to warriors and make sure that they understand what exactly can be provided. All the procedures should also be transparent and clear. Completing numerous forms and providing loads of documents leads to frustration and unmet expectations.
Engagement, mind, body, economic, empowerment. (n.d.). Web.
Mak, T. (2014, September 26). Wounded Warrior Project under fire. The Daily Beast. Web.
Sporner, M.L., Cooper, R.A., & Lake, W. (2009). Military and veteran support systems. In P.F. Pasquina, & R.A. Cooper (Eds.), Care of the combat amputee (pp. 105-117). Washington, DC: Government Printing Office.
To honor and empower wounded warriors. (2015). Web.