Introduction
The art objects are frequently used by the companies to advertise their products. Budweiser, the Czech bear producer, launched its new commercial How Venus de Milo Lost Her Arms? with the intention to introduce his new mark of bear “BudLight”. The statue of Venus de Milo takes an important place in the commercial. The aim of this essay is to discuss why the company used this art object for the commercial purposes.
The Discussion
I guess Budweiser used the statue of Venus de Milo in its commercial for several reasons. One of them is connected with the differentiation of the commercial among the others broadcasted on the TV. The aim of the advertising is to draw attention of the target audience but the achievement of this goal becomes more and more difficult because the consumers are overloaded with the plenty of different commercials and advertisements.
The marketing specialists try to use different techniques to compete successfully. The interesting plot represents an important element, which allows making the commercial stand out. The video How Venus de Milo Lost Her Arms? is interesting from the point of view of its main theme and funny plot.
In addition, the plot of the video unfolds in the Ancient Greece and, by using the antique art object, the creators indicate the time and place of the showed event. Taking into account that Venus de Milo is, perhaps, the most famous sculpture of the Antique Greece, its use in the commercial is logical.
It immediately tells the watchers about the information, which the creators aim to bring to the target audience. Due to the fact that “BudLight” targets the broad market segment, the use of some other, less known art object has seemed unreasonable. In this respect, Venus de Milo has been the perfect choice as everyone knows it.
Finally, the statue of Venus de Milo is used in the commercial in order to make the consumers memorize it and the product, which it promotes. It is used in the video to uncover its irony. According to the results of the recent marketing survey, the consumers tend to memorize those products better, which they consider as funny[1].
The commercial shows the scene when the Ancient Greeks, the master and his students, admire the statue of Venus de Milo. One of the students tells, “She is absolutely perfect[2].” The master adds that the bottles of “Budlight” , which she holds in her hands, are what make her the best. Then, the students tore the bottles from her hands and broke the arms. The advertisers use the slogan “Great taste. Great times”. Undoubtedly, they try to say the “BudLight” is for people with the great taste, who can value it as the art object.
Conclusion
In order to sum up all above mentioned, it should be said that the commercial How Venus de Milo Lost Her Arms? uses the statue of Venus de Milo in order to draw the attention of the potential consumers. The art object helps to uncover the funny plot of the video and to make people associate the product with the great taste. I like this commercial and I guess it proves the fact that the art is the integral part of our life, we feel its impact every day as many companies use the art objects for the advertising of their products.
Bibliography
“7 to 10 Consumers Believe Funny Ads Spur Better Product Recall”. Marketingcahrts.com. Web.
“How Venus de Milo lost Her Arms?”, YouTube Video, 0:31, posted by Myllyrinn3. Web.
Footnotes
- “7 to 10 Consumers Believe Funny Ads Spur Better Product Recall”. Marketingcahrts.com.
- “How Venus de Milo Lost Her Arms?, YouTube Video, 0:31, posted by Lyllyrin3.