Introduction
The objective of planning a restaurant is to assemble, on paper, the ideas for a restaurant that will be profitable and satisfying to the guest and the owner or operator of the business. The process which is involved in the formulation of these ideas is known as the restaurant concept.
The concept is devised to increase the number of a given group which is known as the target market in this case. Marketing is considered to be the sum total of the activities which are intended to attract people to the restaurant. This includes the process which entails determining what group or groups are most likely to react favorably to the concept at hand.
A quality restaurant is a restaurant which has got certain aspects of qualities. These include aspects such as the image which it appeals to the certain market or a given target population. The concept behind a quality restaurant should fit the location, menu, and décor. It is worth noting that the concept of a quality hotel includes everything ranging from public relations, advertising, promotion and the operation itself.
There are many restaurants in the United States of America. However, there are few which have caught my eye. This is because these restaurants have certain qualities in certain aspects which appeal. TGI Friday’s is an example of such a restaurant. This is because it is a hotel which has remained successful over the years because it has stayed close to the guests and concentrated on quality and service combined with a theme of fun.
This is an aspect which attracts many young customers like me. The restaurant has got an array of menus and drinks which are on offer at any given point in time. Certain qualities which have made this restaurant to be outstanding include the fact that it has got quick service. This is also known as fast food, furthermore, they offer limited menus that re prepared quickly thus leaving the customers delighted and happy.
In addition, this restaurant offers full meals at what I can call medium prices which customers can perceive to be as good value. The restaurant also offers high cuisine at high end prices. The qualities of services that they offer are made up of ambience and quality service.
Furthermore, for a restaurant to establish itself as quality restaurant, it must have the good will. In this case, the good will is a form of advertising which is based on the word of mouth from satisfied customers. Good will can be evaluated from different points of view. For instance, this includes the location of the restaurant to the ambience which is associated with the place. Essentially, goodwill is generated from serving good food, good service, good atmosphere, consistent scheduling and adequate sanitation practices.
In conclusion this TGIF is a restaurant which quality floor management. These include informing the customers just in case there is a delay and ensuring that the customers do not wait for too long while seated as they wait for their meal. It is worth noting that this might be one hundred percent perfect, however, TGIF has tried to keep this in perspective most of the time. Thus, a quality restaurant is a restaurant which understands that the host, the hostess, waiters, and waitresses are the restaurant’s ambassadors of good will.
They should think of themselves as being on stage. They are like entertainers in Broadway production; it follows that they should never have their backs to the audience! When customers are irritated by lack of service and see waitresses engrossed in their own secrets, ignoring them, the irritation turns to anger. It is disconcerting to most people when service personnel are nestled together, whispering. The staff’s responsibility is to make sure that the customers are as comfortable as possible in all situations.
Works Cited
Mischitelli, Vincent. Your New Restaurant, Avon,MA: Adams Media, 2000. Print.