Nowadays, many different people want to offer their opinions about how the world can be saved and what decisions people have and have not to make. Naomi Klein is a journalist, who introduces her ideas about the power of logos and their impact on human life. The Economist is the newspaper that developed a powerful article about the actual contribution of Klein and the relationship between global corporations, governments, and individuals, who perform their roles of consumers. The discussion that is developed between The Economist and Klein has an ambiguous nature. Still, I think that though the ideas mentioned by the writers of The Economist, as well as Klein’s position, are powerful and well-grounded, it is wrong to take one particular side because the relations between the government, corporations, and individuals can be interpreted in the way that is in the middle of their opinions.
The video with Klein explains people a kind of utopia they live at. There is no space, no choice, no jobs, no logo in the world, and people can do nothing with it (No Logo: Brands, Globalization & Resistance). The power of marketing is so great that the introduction of a product fails to be the main goal of companies and corporations. An idea and lifestyle are the main products of marketing.
In contrast to Klein, The Economist underlines that multinational companies are not the most powerful bodies because there are governments and consumers, who may control the activities and decisions of the companies. “Governments regulate business as they choose, and have far more power over their citizens’ lives than even the biggest multinational does” (“Why Naomi Klein Needs to Grow Up” par.8).
I think that both ideas have a reason. Still, people are not stupid or dependent on something. They can make their decisions. They watch ads, listen to their governments, and even follow the order established. However, they can make independent decisions that are based on human needs, interests, and preferences. Even if many ads about Coca-Cola are offered, a person, who does not like it, will hardly buy it just to be in trend. It is wrong to misunderstand or neglect the power of a person and individualism even if several options and ideas are offered. The relations discussed in this post still depend on people and their abilities to understand what is wrong and what is right.
Works Cited
No Logo: Brands, Globalization & Resistance. Ex. Prod. Sut Jhally and Loretta Alper. Economics Documentary. 2015. Web.
“Why Naomi Klein Needs to Grow Up.” The Economist. 2002. Web.