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The food and beverage industry is a critical part of the economics of some countries that show the importance and significance of following the trends of this field. Nevertheless, besides economic benefits, there is the cultural meaning of this industry. Undoubtedly, the beverage is an integral part of this industry with the multi-dimensional and multi-goal structure (Singer, 2018). Currently, it witnessed rapid growth due to an increase in population, improvement of manufacturing methods, and cold chain facilities. Globally, trends have a feature for constant changing that is critical for food and drink companies and manufacturing units. Changing the customer preferences is one of the reasons in advance of the food and beverage industry.
The Significance of the Color
Nowadays, beverages and catering establishments started to use color as a tool for social impact. Such a situation occurred because the influence of such social media as Instagram increased and today we live in such a visual culture. Color can be trivial and meaningful, but the most important is to catch the attention of the customer (Everitt, 2017). That is why color is power for manipulation of society in order to reach the aims. Specific shades of beverages are not so important, and the most essential is that color is an easy way to satisfy the demands of consumers desires, and in time it will become even more critical for success.
The beverage industry has been trying in recent years to be increasingly environmentally responsible. Usually, there is a due to growing public pressure towards reducing waste (Everitt, 2017). It is unlikely that today another market power, apart from waste, can significantly change what we consume and how people drink it. Increasingly, such problems as plastic in the ocean and a possible shortage of food are raised, so the pressure from consumers will continuously grow (Everitt, 2017). The search for new solutions is a critical issue for the beverage industry.
If the previously high protein content in food was characteristic only of a segment such as sports and fitness food, in recent years, the demand for protein-enriched products leads to their appearance in plenty of sectors of the food market. Such a situation happened due to the growing popularity of fitness and the perception of protein foods as healthier and more useful (Singer, 2018). The most active development in recent years is the production of food that does not contain gluten, as well as products with a low content of salt and sugar. Nowadays, vegetables are beginning to be used in those segments of the market where vegetables were previously not used, or their share was minimal.
In conclusion, undoubtedly, the world trend was affected by plenty of factors in the restaurant industry. In particular, bartenders began to pay great attention to hospitality, and there was a trend of work on preforms and premixes, which significantly optimized the work of the bar and accelerated the preparation of cocktails, leaving more time for communication with guests. There are also trends that are connected with the changing of the costumer’s preferences, such as the color of beverages, their flavor, and taste. In particular, such changes are tightly connected with increasing choices of healthy food, as well as, the enormous impact of social media, such as Instagram, that provoke to use of beverages as a tool for self-affirmation.
Everitt, G. (2017). Food & Beverage Trends for 2018. Web.
Singer, C. (2018). Top 2018 trends for food and beverage industry businesses. Web.