It is important to note that the decade of 1960s with innovative rock music, where cowboy-style country performers, such as Marty Robbins, emerged. One can state that there was a merge between rock and country music, which was highly appealing to the baby boomer generation, and it led to the dance music craze. For example, “The Twist” gave way to dance-based records. The decade also gave rise to teenage symphonies by artists, such as Chubby Checker, which is followed by the success of seventeen-year-old Phil Spector, who established an independent label by age twenty. The girl groups also emerged, who worked with Spector, such as Cynthia Weil and Barry Mann, who were also the Brill Building songwriters.
Moreover, the decade of the 1960s was influenced by a Detroit-based songwriter and producer, Berry Gordy Jr., who achieved a major success in African American history through a Motown organization, which became the sound of young America, even surpassing Phillies Records. Meanwhile, in California, the Beach Boys, formed by Brian Wilson, were on the rise, and the founder was primarily inspired by Phil Spector’s model and produced surf music. However, the most prominent group of the 1960s was the Beatles, who were already popular in Britain and Europe by the time they arrived in the United States. Beatlemania was the result of American companies licensing and distributing the group’s songs in various states. The decade of 1960s was not particularly welcoming for the majority of Latin music due to the popularity decrease, but some became widely popular, which were “Watermelon Man,” “Enough of Longing,” “The Girl from Ipanema,” “The Lonely Bull,” and “The Look of Love.”