Trend Business Opportunity
A variety of factors can influence consumers’ habits. The changes in the daily routine, newly discovered knowledge, hobbies, and other people can affect the way consumers behave and what they need. In the following paper, I would like to dwell on the invention of the GoPro camera, the reasons for its creation, and the way it has affected the business.
Sometimes, a change in the life of one person is enough to modify the consumers’ habits of the whole world. That is what has happened in the life of Nick Woodman. He is a 37-year-old man who has invented the GoPro camera. The reason for this was his personal desire to share his achievements in surfing. He was aimed at sharing the best moments with his friends and created that little camera (Mac par. 3). Nick Woodman realized that not only him but also every person who had a hobby or could do something great wanted to share its skill with others. Before the invention of GoPro, one had to ask friends to help with video recordings. Thus, at least two persons were needed to represent a fascinating experience (“Gadget Alerts: 15 Reasons Why Everyone Wants (or Has) a GoPro Camera” par. 2).
However, there was one more reason that predetermined the success of the camera. It concerned the lifestyles of many people. It is the rise of YouTube and personal videos. YouTube became rapidly popular in 2007. It happened almost at the same time when Woodman’s GoPro started its way to success. YouTube has become a worldwide platform for sharing the best moments with everyone (Smith par. 4).
Consequently, the increasing need for the efficient recording of personal experience influenced the consumers’ habits and altered the market. GoPro became the product that was a must-have of everyone. A GoPro is not simply a camera; it is the way of collecting memories (Lapowsky par. 4). The significant thing about the camera is that it can fulfill the needs of a wide range of consumers. Small children can easily use the camera to track their first steps or other first achievements. At the same time, GoPro is a high-quality, waterproof, and durable product that is helpful for professionals.
GoPro has altered video camera and sports industries and consumers’ behaviors as well. Thus, people became inspired by the idea of recording something amazing and sharing it with others. The interest in sports activities arose too (Brett par. 1). Besides, GoPro changed the perception of other people. Thus, when somebody has an iPhone, it can tell something about the individual. When someone is wearing a GoPro, people expect that person to do something overwhelming. The business industry of modern technology received substantial revenues. For instance, more than two million cameras were sold in 2012, and the general profit comprised more than five hundred million dollars (Gray par. 14).
The sales from GoPro increased every year drastically. It also should be mentioned, that these cameras became significant rivals of such companies as Nikon and Canon. The reason for this lays in the fact that GoPro has changed the nature of video recording. The more personalized approach used by GoPro has become the most popular trend nowadays and changed customers’ attitudes towards sport and the options for sharing personal experience. Currently, GoPro has promising prospects for the future.
Works Cited
Brett, Gavin. How GoPro Cameras Have Made Nothing Unfilmable, by the Man Who Invented Them. 2015. Web.
Gadget Alerts: 15 Reasons Why Everyone Wants (or Has) a GoPro Camera 2014. Web.
Gray, Kevin. Tiny Camera, Big Impact: How GoPro Transformed Sports. 2014. Web.
Lapowsky, Issie. Why GoPro’s Success isn’t about the Cameras? 2014. Web.
Mac, Ryan. The Mad Billionaire Behind GoPro: The World’s Hottest Camera Company. 2013. Web.
Smith, Edwin. The Rise of YouTube and Video Marketing. 2015. Web.