Home > Free Essays > Business > Company Analysis > Sony Company Products: GoPro Camera Competitive Analysis

Sony Company Products: GoPro Camera Competitive Analysis Report

Exclusively available on IvyPanda Available only on IvyPanda
Updated: Aug 4th, 2021

Introduction

GoPro is one of the well-known action camera manufacturers in the United States. The policy and goals of the company make it special and attractive to consumers, who may any person passionate with sports, an active style of life, and the intentions to capture and share personal lives in the most convenient ways (GoPro par.1). There are many competitors that influence GoPro technologies, its cooperation with customers, and manufacturing details (Millward par.1).

Feature Table

Features GoPro Sony Camsports Drift
Innovation
1. Low price No No Yes No
2. Quality Yes Yes No Yes
3. Waterproof Yes Yes Yes Yes
4. Ease of use Yes Yes Yes Yes
5. Image/video quality Yes Yes No Yes
6. Extreme temperature resistance Yes No No No
7. Camera protection Yes Yes Yes Yes
8. Live view Yes Yes No Yes

Benefits of Features

1. Low price More customers are attracted
2. Quality More customers enjoy the results of the services
3. Waterproof More opportunities available to customers
4. Ease of use More different customers (children, adults, and elders) can use cameras
5. Image/video quality More satisfied customers can be observed
6. Extreme temperature resistance Customers from different countries may use products for different purposes
7. Camera protection Fewer returns and complaints are observed
8. Live view Satisfaction in services is observed

Models in Marketplace

Recently, each company under the analysis has offered some new productions or the improvements to the already existing products. In this paper, the following list of products will be analyzed:

  • Hero 4 Camera is one of the latest achievements of GoPro (Hero4 Silver).
  • Action Cam’s 4K is the product of Sony (Action Cam’s 4K).
  • Camsports EVO HD Camera is another product for the analysis (Camsports EVO HD Camera).
  • Drift Ghost-S is the camera of Drift Innovation (Drift Ghost-S).

Each product has its unique features that can attract the customer. For example, Camsports cameras are attractive by their prices, and customers should not spend much money to get this product. Besides, the offered product is compact so that it does not take much place even if in a purse. Sony production attracts the attention of customers by its appearance: small, without any extra details that can make the use of the product difficult or problematic. Such characteristics are crucial for many female and male users, and the options offered by Sony are accompanied by a high quality of images and video material. Drift Innovation offers the camera that is small with such ability as a live view in the most convenient way. Finally, GoPro cameras help to capture the word from any perspective and offer high-quality images and videos in a short period. It does not matter what speed and conditions for shooting are. Any moment can be saved with GoPro cameras (GoPro par.1).

Uniqueness of Competitors

The main uniqueness of the competition that takes place between GoPro, Sony, Drift, and Camsports lies in the possibility to unite comfort, speed, and quality at once. Despite the fact that GoPro usually takes the leading position in the marketplace, Sony continues making successful attempts to create a solid competition for the company (Rose par. 1). As a rule, all cameras can be used at daytime and at nights. It is not only interesting and comfortable. The process of shooting becomes an activity that captures all people regardless their age, gender, or other differences. Each competitor sets its prices and uses its own consumer database. In brief, it is possible to provide each camera with its own word:

  • Sony – quality;
  • Camsports – low price;
  • Drift – innovation;
  • GoPro – professionalism.

Each aspect has its own customer, and people are welcome to choose.

Works Cited

n.d. Web.

n.d. Web.

Drift Ghost-S n.d. Web.

n.d. Web.

n.d. Web.

Millward, Steven. “Techinasia 2015.

Rose, Brent. “.” Gizmodoi 2014.

This report on Sony Company Products: GoPro Camera Competitive Analysis was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Report sample written from scratch by
professional specifically for you?

801 certified writers online

Cite This paper
Select a referencing style:

Reference

IvyPanda. (2021, August 4). Sony Company Products: GoPro Camera Competitive Analysis. https://ivypanda.com/essays/sony-company-products-gopro-camera-competitive-analysis/

Reference

IvyPanda. (2021, August 4). Sony Company Products: GoPro Camera Competitive Analysis. Retrieved from https://ivypanda.com/essays/sony-company-products-gopro-camera-competitive-analysis/

Work Cited

"Sony Company Products: GoPro Camera Competitive Analysis." IvyPanda, 4 Aug. 2021, ivypanda.com/essays/sony-company-products-gopro-camera-competitive-analysis/.

1. IvyPanda. "Sony Company Products: GoPro Camera Competitive Analysis." August 4, 2021. https://ivypanda.com/essays/sony-company-products-gopro-camera-competitive-analysis/.


Bibliography


IvyPanda. "Sony Company Products: GoPro Camera Competitive Analysis." August 4, 2021. https://ivypanda.com/essays/sony-company-products-gopro-camera-competitive-analysis/.

References

IvyPanda. 2021. "Sony Company Products: GoPro Camera Competitive Analysis." August 4, 2021. https://ivypanda.com/essays/sony-company-products-gopro-camera-competitive-analysis/.

References

IvyPanda. (2021) 'Sony Company Products: GoPro Camera Competitive Analysis'. 4 August.

Powered by CiteTotal, easy essay citation maker
Related papers