Introduction
Aston Martin is the company with a long history. The quality and convenience of these cars are considered to be one of the highest in the world. Throughout the time frame of 90 years the company still surprises and pleases customers with innovative decisions in automobile industry.
Founded by Lionel Martin and Robert Bamford, this company went through a so-called evolution in its development (Aston Martin para. 2). Today it is a leading company that produces racing cars with an elegant design. Today it is a symbol for wealth and richness of its owner. Aston Martin is a car for driving fast, but with a high comfort. It is an implementation of the designer thought included into speedy character and top efficiency in exploitation.
Car Design
Since the creation of the company in 1913 Aston Martin always differed in its otherness and uniqueness (Aston Martin para. 1). Owners of this car were proud of their attainment. It is not surprising that Aston Martin is associated usually with “power, beauty and soul” (MCL Motor Cars para. 1). In fact, the luxury of its both aggressive and smooth lines in exterior performance runs into the same evaluation of the interior part. Most of connoisseurs relate Aston Martin to a means for stimulation of great excitement inside its owner. The speedy and maneuverable characteristics of the car have a great impact on a driver. Since the very start of the production line, Aston Martin personified the strength of its owner by means of its subtle, bur sustained “soul.” It is felt in the slight roaring of the engine and in gentle braking.
This car is designed for winners. It bears the spirit of Lionel Martin who was a racer and “regularly competed in climbs at Aston Hill” (Aston Martin para. 4). Thus, a researcher of Aston Martin bears in mind that this model line is for extra-ordinary people. A winning spirit of Aston Martin requires a winning spirit of a driver. It means that in all spheres of an owner should be success and prosperity.
Historical Growth
Looking at the historical growth of the company, it is vital to admit that in the years 2000 Aston Martin became familiarized with the top technologies and outlook. The models DB7 and DB9 along with Vanquish and V8 Vantage are considered to be the most popular during the whole history of the company (Aston Martin para. 17). Aston Martin has a special place among other racing models of cars, as an individual car ever created in the world. It is shown since Lionel Martin outlined the main destination of Aston Martin, namely that it is: “A quality car of good performance and appearance: a car for the discerning owner driver with fast touring in mind, designed, developed, engineered and built as an individual” (Aston Martin para. 5). This assertion provides the holistic estimation of the automobile. Since a driver puts his/her hands on a steering wheel, appears an alleged transformation of a driver and the car into one. An exhilarating and supreme performance of the car on different exhibitions showed its unchangeable and inevitable superiority.
Conclusion
Testing centers in Europe and overseas provide constant support and upgrade of the model line (Aston Martin Test Center para. 2). Such facilities are represented by a huge number of first class technicians and engineers. Such combination of high quality in technical and technological characteristics of Aston Martin justly makes this car paramount.
Works cited
Aston Martin. Definition from Automative Directory, 2009.
Aston Martin Test Centre, 2009.
MCL Motor Cars. “Aston Martin – Power, beauty and soul.” Canadian headquarters, 2009.