Title
What are visual analytics, and how do visual analytics enhance human decisions?
Research goal/question/problem
Visual analytics influence the decision-making process by providing helpful insights.
Explanation
Visual analytics is data analysis and representation tools that support an individual’s analytical reasoning ability. Visual analytics is a complex multidisciplinary field that includes different components and techniques. Visual analytics is often connected with the data visualization process, even though visual analytics offers a more comprehensive approach to data representation and primarily focuses on improving the decision-making process. The main question of the research is to define how the application of visual analytics influences analytical processes in human decision-making. I chose this topic because I wanted to closely investigate the influence of visual analytics on analytical processes and emphasize the importance of visual analytics for better decision-making results.
Research method
Firstly, to start the investigation of the topic, the research will conduct a literature review to provide the definition of visual analytics and its key differences from visual representation. Next, in order to collect data on the influence of visual analytics on the human decision-making process, the research method will include an observation of the survey. The survey participants will choose one of two possible decisions depending on data represented in different forms. By combining the observation results with the existing body of knowledge on the stages of human decision-making, the research will define the ways in which visual analytics influence the process. Lastly, by examining common fields of visual analytics application, the research will explain how society benefits from the application of visual analytics.
Expected research outcome
The desired results of the research will illustrate the influence of visual analytics for better decision-making outcomes and provide the foundation for further development of visual analytics and its application in new fields. The expected outcome needs to specifically identify the stage of the decision-making process influenced by the application of visual analytics. Lastly, to demonstrate and support results and conclusions, the research will explain how society benefits from visual analytics.