In any business, identifying the missing product in the market and going ahead to supply it is the number one priority of any entrepreneur. Taking a target segment to be women, in this case, a significant population that demands skincare products, for example, in the United States, one can set up a skincare production firm. Because of medical prescriptions or beauty (Pitko, 2022). The new organization will address the unavailability of natural skin care products through mass production and distribution to the market.
Factors Influencing Customer Decisions
The US experiences extreme climatic conditions due to its geographical location. Therefore, women in the region have their decisions on skincare products influenced by climatic conditions, for example, the need to use a product that protects the skin against low temperatures. Personal and demographic characteristics will also determine the reaction toward skincare products. The US is a developed country with high gross domestic individuals with high income, and youths are likely to consume skincare products even though it may not be necessary. However, priorities change with income and age. The situations also influence decisions to use new skincare products (Mishra et al., 2021). There are other brands of skincare products to which the target segment may be loyal. Similarly, in some cases, the skin care products have to be used, for example, as a prescription, or use may be optional. These predispositions are a major determiner of the type of decisions women make.
Reaching the Customer
The most important strategy would be ensuring better quality products, an example, by using natural ingredients. Secondly, the organization should invest in promoting the product widely to create awareness in the market and attract potential consumers (Ferrell et al., 2021). These strategies are best because the product is new and the market is easy to reach. An entrepreneur should use all possible means to reach their target customer and provide a constant supply of their products.
References
Ferrell, O. C., Hartline, M., & Hochstein, B. W. (2021). Marketing strategy. Cengage Learning.
Mishra, R., Singh, R. K., & Koles, B. (2021). Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda. International Journal of Consumer Studies, 45(2), 147-174.
Pitko, O. (2022). Research of Integrated Marketing Communications in the Automotive Market. In International Scientific Siberian Transport Forum (pp. 698-706). Springer, Cham.