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IKEA Company’s Pricing and Consumer Service Case Study

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Updated: Jul 30th, 2021

Introduction

IKEA firm, a Swedish company manufactures furnishing furniture products that are natural and radiant for home use. Their Swedish style is a reputable model, practical, simple, and comfortable. IKEA is a visionary company that aims at building better living standards. The firm provides a broad variety of fine-designed useful home furnishing goods at an affordable price. IKEA’s concept has developed harmonious relations with their clients.

IKEA products are well built and appealing to customers. Reflectively, these products cover different home use. The products are ‘up-to-date’, and practical for daily functions. Besides, IKEA goods are purposeful and appealing to potential customers. IKEA is a specialist company manufacturing home furnishing goods that offer practical solutions to daily challenges.

How IKEA Company Provide Valuable Promise to Consumers

IKEA goods are suitably made for correct use. For instance, it is not wise to use costly Back Panels on a back case when there is an affordable alternative product that functions effectively and provides a suitable function of a bookshelf as it is intended. Indeed, such home furnishing goods are subjected to thorough assessment to ensure that they conform to international and country’s safety standards. Furthermore, IKEA companies provide everything under one store hence products are readily available to customers. IKEA Company provides services to high market and low market customers.

However, the company allows its clients to make decisions on their own. This shows that IKEA Company is focused to select correct goods by effectively displaying and effectively describing them. Moreover, IKEA Company cares for its clients by planning for their demand. IKEA Company does not only provide inspirational information but also motivates clients to use and feel displayed goods to ensure such products fit into their (clients) houses. Also, IKEA Company has a continuous supply of new goods, play stations for young people, convenient restaurants, and seasonal products.

How IKEA Company Employs Pricing Techniques in its Services

IKEA Company is committed to providing unique clients’ experiences through enhancing clients’ perceived values and minimizing difficult experiences for their clients. IKEA has built an extraordinary practice through its ‘up-to-date’ functional furniture and store devices while offering affordable prices through minimized inventory and shipping expenses. Affordable prices never appeal unless they reflect excellent values for cash.

For instance, the Klippan sofa is a famous piece of furniture sold and made by IKEA Company. Klippan is one of the most reputable sofa models in Swedish and the entire world. Klippan sofa is a typical two-seat size fitted with interchangeable and detachable fabric materials. Many clients like unique styles that IKEA Company uses to promote its retail advertising. Klippan sofa furniture is known for its high-quality model that appeals to customers.

IKEA Company has a successful significant operation because it provides customer needs through offering high-quality products. IKEA Company has built a good relationship with its suppliers. In this respect, IKEA is in a good position to buy good quality and cost-effective designed supply in bulk quantity. Besides, the furniture products are well packed to reduce assembly and transit costs from damages.

Generally, IKEA goods are all-purpose, appealing, and convenient for home use. IKEA products do not have non-essential features but provide genuine solutions for particular home furnishing demands. IKEA products are manufactured out of appropriate materials for the intended use. These aspects have made IKEA stand on in the furniture market.

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IvyPanda. (2021, July 30). IKEA Company's Pricing and Consumer Service. https://ivypanda.com/essays/ikea-companys-pricing-and-consumer-service/

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"IKEA Company's Pricing and Consumer Service." IvyPanda, 30 July 2021, ivypanda.com/essays/ikea-companys-pricing-and-consumer-service/.

1. IvyPanda. "IKEA Company's Pricing and Consumer Service." July 30, 2021. https://ivypanda.com/essays/ikea-companys-pricing-and-consumer-service/.


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IvyPanda. "IKEA Company's Pricing and Consumer Service." July 30, 2021. https://ivypanda.com/essays/ikea-companys-pricing-and-consumer-service/.

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IvyPanda. 2021. "IKEA Company's Pricing and Consumer Service." July 30, 2021. https://ivypanda.com/essays/ikea-companys-pricing-and-consumer-service/.

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IvyPanda. (2021) 'IKEA Company's Pricing and Consumer Service'. 30 July.

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