Business Overview
GTS Medical has been offering its services to a range of customers for quite a while; however, with technological advances of the XXI century, the methods of promoting to the target audience that the company has been using up until now seems to have become inconsistent and, therefore, need to be changes. In the light of the fact that the company is going to expand, it is especially important to choose the technology that will help move the business forward.
It should also be noted that the GTS Medical has been experiencing considerable issues in its information management process. Due to the lack of cooperation between its departments, employees often use dated information, which results in misunderstandings and makes the production process, as well as the relationships with the end customer, increasingly slower and worse.
By putting a stronger emphasis on the use of technology in the company and, therefore, improving the organizational processes, GTS Medical can possibly avoid a crisis and even consider further expansion into the target market.
Business niche of the organization
As it has been stressed, the company in question deals with providing medications to its target clients. It is noteworthy, though, that the company sells medicine not to drug stores but to medical centers, surgery centers, from the most part. Among the GTS Medical customers, there are also small hospitals, offices and numerous partners overseas.
Current business model
Judging by the fact that the GTS Medical Company is outing a very strong emphasis on the use of information technologies, it is reasonable to assume that the company’s business model can be defined as the development of innovative healthcare services. In other words, the GTS Medical Company strives for the reorganization of the current healthcare system by using new and improved technology.
Indeed, according to the official statement of the company representative, the business model adopted by the organization can be described as the integration of the latest technological advances for the further promotion of the most innovative medical solutions to the target audience.
It should be noted that information management and information technologies play a huge role in the company because of the choice of the business model. As long as the GTS Medical Company is capable of carrying out such processes as information acquisition, information analysis and information distribution efficiently, it can retain its target audience by providing them with fast and high-quality services.
It is important that the business model used by the GTS Medical could provide its clientele enough flexibility, which the informational model does – it can be assumed that the customers will be satisfied with the ability to navigate the company’s site fast and to choose from a wide range of services, as well as remove certain items from their cart, and perform other manipulations that would have been impossible without the integration of IT elements into the company’s business model.
Role of IT and information
Apart from being the key to the company’s strategy in shaping its relationships with customers and the element that the company’s key product is extremely dependable on, information in general and IT, in particular, is especially important for the GTS Medical Company now, since the organization is clearly suffering from the lack of cohesion between the actions of its departments.
According to the recently acquired data, the actions carried out by the employees of different departments of GTS Medical, as well as the performances of these departments in general, are not coordinated at all. The lack of connection between these departments leads to employees using dated information and, therefore, failing to deliver high-quality services to the end customer.
It should be noted that information management in the GTS Medical Company affects not only the production process, though the inefficacy of data distribution definitely affects the latter the most. Apart from the fact that the company clearly lacks cohesion between the performance of its departments, it is obvious that the introduction of efficient information distribution system will affect other spheres of the organization’s performance as well.
To start with, the introduction of efficient knowledge management will lead to better integration of the efforts produced by the employees of different departments. Once the cooperation principles are introduced into the GTS Medical’s system, it will be possible to raise the company’s performance standards a few notches.
However, by far, the most significant issue that the company is facing at present concerns the integration of the QuickBooks with the company’s inventory and its e-commerce strategy. As the recently acquired data shows, the company needs to integrate the existing software with the barcoding process and the e-commerce opportunities that the QuickBooks provides it with.
The given process is going to be rather challenging, with the necessity to make changes to the GTS Medical’s software. With the efficient use of informational technologies, GTS Medical has higher chances of solving the problem concerning the integration of QuickBooks applications and barcodes into its process of interacting with customers.
Situational Analysis
Areas of business benefitting from technology
On the one hand, the GTS Medical Company deals with the products that are rather detached from technology. However, being an online company, GTS Medical needs the information system that will help the company staff communicate with their customers in order to provide quality services and gather feedback. Therefore, the promotion process, as well as the sphere of inventory management, will benefit greatly from the introduction of QuickBooks applications into the company’s operation process.
Though often overlooked, the process of communicating with the customer and gathering feedback from the people who have used the company’s service is extremely important for the company’s reputation and, hence, its revenues.
In addition, the interface that will help the company’s clients search for the required products quickly, browse through the existing options and choose these products, as well as be able to remove the products from their baskets easy will make customers feel comfortable. As comfort is the key for customer satisfaction, it can be assumed that the choice of the QuickBooks application is an obvious must for GTS Medical at present.
While the process of communication with the clientele is extremely important for the company’s success, at present, it is imperative that the customers were able to order and view the services that the company has to offer; the time for gathering the feedback will come a bit later. Therefore, the inventory management issues are the key reason for GTS Medical to reconsider its approach towards technology and make efficient use of the applications that are offered at a reasonable price, such as QuickBooks.