The innovative strategy of Coca Cola seeks to provide its shareholders with very attractive remunerations on their invested investments by increasing the profitability. The company has used innovative business partnership with FEMSA to develop a more advanced joint business models and raised share incentives to capture vital growth chances.
It is worth noting that Coca Cola has tried all it can in improving as well as making the relationship with its customers warm and charming.
A good example can be demonstrated by what is happening in Mexico whereby the relationship between the company and its clienteles are expanding their relationship through a variety of ways. Among the initiatives of the company include; tailoring its broad portfolio of packages and products. (Barney, 2007).
Coca Cola at its disposal have a model known as segmentation; this has made it possible for the company to serve the needs of distinguishing clientele, as well distinguishing the company’s brand; this has been attained by the use of the model-segmentation. The things factored in during segmentation are regional and socio-economic status or attributes.
As a result coca cola aims through it management style to expand it operations an effect, change the company’s collections in order to enhance the way it packs and stores its products, this is by factoring in the characteristics of the population in its market area.
The organization’s strong brand coupled with the provision of a very good and testy beverage to consumers, additionally, Coca Cola’s efforts to continue finding out how further it can classify its beverages is away that will help it distinguish its products from those o it competitors. To ensure that the company is getting close to its clients and help them to satisfy their expanding wants.
The organization FEMSA has become a one stop shop for its retailers especially in Brazil by offering a full beverage portfolio. This has incorporated carbonated soft drinks, water that is bottled, packaged juices, and beer, Pearce & Robinson, 2011).
The organization has invested innovation to market strategy; the Coca Cola FEMSA has constantly been tailoring consumption, the way to market, to better serve the particular needs of its customers. This has improved the organization from its traditional mom-pop retail shop to modern supermarket and hyper markets, (Barney, 2007).
Coca Cola has ground-breaking plans in the manufacture procedures. The multitalented of those that constitute FEMSA has seen to it that the mechanisms of productivity together with the structure of the company are versatile. This has made it possible for the company to adequately and successfully tackle the issues of competition, the social as well as economic characteristics of it target market.
Additionally, it is worth mentioning that wise utilization of resources by the company has led to it having a stable cost of running the business although there were instances of forces that were both internal and external for instance conservation of the environment (Mintzberg et al, 2003).
Through it quest to stimulate and satisfy the market demand across the world, the company’s FEMSA has incessantly worked in a close association with the company in developing new kind of drinks, expanding its brand as well as actively taking part in the process of producing this drinks. The organization has engaged in collaborative customer relations.
The main objective of doing this was to change the paradigm in buying transactions which was not functional with customers. It is worth mentioning that the company through FEMSA did partner with clienteles in new ways of carrying out sales on a number of fronts. This entailed knowledge in wise use of resources and capabilities in coming up with a marketing trip that is successful (Pearce & Robinson, 2011).
Additionally, market aptitude of the company has seen to it that Coca Cola is able to execute and refine the channels it uses to penetrate the market as well as adopting multi-faceted plans in segmenting the market, which is in line with what end users fancy and prefer.
The organization has creative trade answer on how it operates. This has been the main part of the organizational corporate culture. Coca Cola time and again optimize it capacity to manufacture and supply/distribute its product in the most effective and efficient manner.
The style of management has been core to the company plans/strategies in since it has resulted to stimulating as well as developing high quality workforce. The business entity has shared knowledge in management plus experiences with FEMSA.
Lastly, Coca Cola have successfully offered education and training aimed at ensuring that managerial abilities and prowess are shared between and among the company’s workforce (Mintzberg et al, 2003).
References
Barney, J. (2007). Gaining and sustaining competitive advantage. (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Mintzberg, H., Ghoshal, S., Lampel, J., & Quinn, J. (2003). The strategy process: Concepts, contexts, cases. (4th ed.). Upper Saddle River, NJ: Prentice Hall.
Pearce, J. A., & Robinson, R. (2011). Strategic management: Formulation, implementation, and control. (12th ed.). Boston, MA: McGraw-Hill/Irwin.