The need to strengthen intellectual property protection is a mandatory initiative in the era of globalization and market competition. Failure to protect original products from theft and copying creates a precedent base and encourages the use of other people’s work freely. Moreover, while taking into account a modern customer-centric approach that many organizations follow, the risk of theft of individual developments entails direct losses caused by the leakage of target customers. Strengthening intellectual property protection is imperative to preserve fairness and stimulate creativity, and the purpose of this paper is to provide the key reasons and examples regarding the importance of preventive measures.
Strengthening intellectual property is an essential aspect of maintaining fairness and stimulating creativity. By establishing individual production modes and unique marketing steps, companies create individual images that distinguish them from competitors and enhance brand value. For instance, the development of medicines by pharmaceutical companies is a sought-after practice, and in such businesses, individual manufacturing approaches are promoted (Tanning, 2022). At the same time, if the activity benefits a large number of people, for example, in the fight against pandemics, the use of other people’s ideas can be allowed. However, one cannot draw a parallel between the complete copying of production technologies and the borrowing of individual ideas (Carrington, 2021). Activities for the benefit of consumers are a mitigating factor, but if the principle of operation does not differ from that of competitors, this is a reason to turn to supervise boards for conflict resolution. Therefore, intellectual property has the right to be protected to stimulate creative activities.
Creating conditions for the protection of intellectual development is an important and in-demand initiative. Without an opportunity to rely on the protection of original digital content or tangible goods, authors and manufacturers lose their entrepreneurial goals and cannot operate to their full potential. Photographers posting their shots want to be sure that their creative products are their own cultural creations, which is natural (Tanning, 2022). At the same time, when speaking of creativity, this is challenging to achieve absolute distinctions in the works of different authors because thoughts and ideas are often similar. Nevertheless, similarity may be acceptable, but complete copying for personal gain, for example, reshooting someone else’s film, violates not only legislative but also moral and ethical standards (Carrington, 2021). Consumers may overlook the difference, but for authors and producers, such a prospect is directly associated with disrespect for their work. Thus, this is crucial to avoid precedents related to the theft of other people’s ideas.
Honesty and creativity are the major factors in favor of strengthening intellectual property protection. Production standards that address the interests of a wide range of people can be borrowed, but complete imitation is fraught with weakening the creativity of those who own the original ideas. From a moral perspective, copying other people’s developments is unacceptable, although similarities between products from the same category are often observed. Intellectual property protection should be controlled by responsible boards, and in the case of violations, the owners of original products and ideas have the right to count on the support and protection of their interests. Otherwise, different industries face the threat of a chaotic and unregulated circulation of ideas, which reduces the value of creative thoughts and nullifies the efforts of talented employees and developers.