The new public relations (PR) department will play a crucial role in the success of the International Humanitarian City (IHC). Just as the organization’s scope of activity is immense, so its popularity and influence should be. As a new institution, the IHC needs to let the public know about itself, and the PR department will be responsible for creating and sustaining a highly positive image for the company. First of all, the PR department’s specialists will delineate the organization’s strategy for achieving the desired public image. The department will create a draft of the most significant steps and milestones for making the IHC known and recognizable. The PR specialists’ primary duties will include searching for opportunities to promote the company and applying these possibilities in practice. The department will keep track of the public’s first impressions of the IHC and evaluate the benefits and shortcomings of its activities to make sure that only the most advantageous strategies remain.
As a hub of non-profit organizations with a huge scope of activities and connections, the IHC requires the representation of such PR specialties as international relations, government relations, press affiliations, customer affairs, and most importantly fundraising. The PR department will thus be responsible for accomplishing all of the tasks connected with each of these specialties. To foster important international relations, it will organize conferences and meetings in which current issues will be discussed. To manage relations with the press and the government, the PR team will arrange press conferences and suggest policy proposals. To satisfy customers’ needs, the department will track updates, implement the newest facilities, and make them accessible for IHC members. A significant portion of the PR team’s activity will entail looking for sponsors and new organizations to join the IHC. The PR team will accomplish this task by creating promotional information sheets, advertising online, organizing meetings with the media, and improving the IHC website. The prospects of the IHC are immense, and every effort should be made to make these prospects work for as many people as possible.
The new PR team might find its niche in the IHC’s media department. The PR team must cooperate with each of the organization’s departments so that it is always aware of the company’s news, updates, and plans. Close interaction with all the branches of the IHC will give the PR specialists an opportunity to completely fulfill the aims of their work.
The newly recruited PR department manager will be in charge of supervising and managing each element of the IHC’s PR projects and promotional operations. The responsibilities of the manager will include designing promotional schemes, delivering public speeches at meetings and press conferences, creating and presenting announcements and proposals, and negotiating with mass media and examining their broadcasting. This position will also deal with composing various kinds of advertising in print as well as online, coordinating promotional affairs, and informing customers about the latest offers. The manager’s duties will also include answering queries from the media and the public, scrutinizing the market situation, and collaborating with customers, directors, and employees regarding schedules, goals, and finances. The PR department manager should demonstrate strong communication and writing skills, be able to balance several tasks at the same time, and be acquainted with the most recent industry developments. He or she should be flexible, tolerant, eager to learn, and attentive to detail and should not be afraid of tough situations.