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The given paper presents itself a case study devoted to the investigation of the functioning of Lakeland Wonders, a company that manufactures high-quality wooden toys. In the study, McNulty provides a detailed description of the major concerns of this very situation and outlines the thoughts, ideas, and motifs of the main participants of the case (33). Besides, at the end of the paper, specialists and acknowledged CEOs share their vision of the situation and state whether they agree or disagree with the outlined course of action. The given research is conducted resting on the functioning of the hypothetical Lakeland Wonders, a decision its workers make, and the problems it has to overcome to become efficient. The research is topical for the current region; however, the alterations of its functioning might affect many people.
Moreover, its CEO’s desire to run internationally might also contribute to the further organization’s growth, and it is becoming a great international company. Thus, the author touches upon the issue, which is topical now, and there are many other research works related to the investigation of the functioning of various companies. These are conducted to improve the understanding of the basic principles following which any company functions and enhance the strategic thinking of would-be specialists.
Additionally, the paper could be considered independent research, which, though, was impacted by the existence of a certain need for educational materials that could help to improve managers skills. For this reason, this investigation is influenced by the great demand for the materials of this sort. In general, the research is based on the idea that the functioning of any company depends on the decisions made by the key workers at crucial periods. The main research question, which is whether Cheryl’s actions could be considered appropriate or not, posed by the author is important for the further investigation of the sphere as it contributes to a better understanding of the strategic approach any manager should create to help a company.
Besides, when evaluating the given case study, it is possible to outline several important aspects. First, it is focused on the investigation of Lakeland Wonder’s functioning at the critical stage of its evolution when certain actions are needed to help the company to survive and continue its growth. The title of the case study shows readers that there is a certain conflict between the main workers within the company and the course suggested by them as it is impossible to alter the functioning of any organization without changing approaches used by it. The paper does not contain any abstract; however, it is hardly needed for its understanding as the author manages to provide the main information related to the situation in the introduction. Altogether, all data that could be found in the text seems relevant and appropriate. It is needed to analyze the case and conclude the high or low efficiency of certain actions aimed at the reorganization of Lakeland Wonder’s functioning.
Therefore, the article revolves around the peculiarities of the functioning of the suggested company and analyzes the most important aspects of its strategic plan. The given method could be considered an efficient one as it helps to understand the basic problem offered by the researcher and investigate every worker’s position. Moreover, resting on the idea that Lakeland Wonders is a hypothetical company that is created for educational purposes, the author does not use any additional method to collect materials related to the peculiarities of its functioning. He provides a reader with them, stating the fact that they should be accepted and used as the background for further research. Conditions under which Cheryl has to function and make decisions are also created to contribute to the improvement of the experimental component of this study and assist other investigators in their attempts to understand the peculiarities of the case. Thus, the paper is cohesive and contains all data a person needs to make a certain conclusion and understand the authors main thought.
The given paper does not contain the distinctive results section. Being a case study designed for educational purposes, it just provides people with the information needed for them to analyze it and make them explore their results. However, the data presented in the paper could be considered appropriate and complete, so a reader might make a forecast related to the company’s future and state whether he/she finds Cheryl’s actions efficient or not. Therefore, the text also contributes to the improved comprehending of the problems the company might face in its rise and actions its CEOs should do to guarantee that an efficient strategic plan will be created. There are no calculations of other data portions in the research; however, it should not be taken as its great drawback. Considering the objectives of this case study, the absence of the result section could be considered quite obvious.
Besides, there is a great discussion section that follows the main text. It rests on the ideas of specialists related to Cheryl’s actions and the company’s future. They interpret the case in their ways and suggest their assumptions, addressing the strengths or weaknesses of one or other aspect of the situation mentioned above. These ideas support the research and contribute to its increased efficiency. The investigation of their ideas might contribute to a better understanding of the role a manager should play in the company and responsibility he/she should be ready to accept. These specialists also suggest their unique perspectives on the case and provide their solutions to solve the existing problem.
Hence, the article is well-structured, with a clear and understandable introduction and the description of the most important aspects of the case. The material is organized in a way that does not presuppose headings as the data is related to the same company and peculiarities of its functioning. The text is logical and cohesive. It is not overloaded with stylistic devices. It is presented in the way any reader might easily understand it
Altogether, the significance of the suggested case study is obvious. The author touches upon the sphere of management, which is extremely important nowadays. He manages to pose a topical question related to the functioning of any company in terms of a certain crisis and provides several perspectives on the actions suggested by employees. For this reason, the research could make a significant contribution to the enhancement of the knowledge related to the given sphere. The data obtained due to its investigation could be used in real-life conditions when creating a strategic plan for another company facing similar problems it the course of its evolution.
McNulty, Eric. “Welcome Aboard (But Don’t Change a Thing).” Harvard Business Review, 2002, Web.