Marketing Strategies of Major Car Manufacturers in Emerging Markets Proposal

Introduction and Research Problem

Motor vehicle industry is rapidly growing. The demand for new car models is on the rise thus forcing major car manufactures to strategize their businesses in order to enhance their market share and global presence. Concurrently, there are emerging markets for major car manufactures.

It is evident that such manufacturers strive to enhance the sales of their automobiles, augment revenues, and realize remarkable profitability (Norcliffe 2006, p. 56). Vehicles are demanded internationally despite the noticeable competition; thus, manufactures must enhance their production rates, cost effectiveness, supply chain, and customer satisfaction to meet the changing market demands. This will augment their competitiveness and increase their market share in different countries globally.

To collect viable, reliable, justifiable, and valid data, marketing managers of different major car manufacturers in Turkey will be the main source of information for this dissertation. Various automobile companies must realize the increasing demands for cost effective vehicles in the realms of fuel consumption, performance, and other environmental concerns.

Nonetheless, there are special marketing strategies that chief motor vehicle manufacturers must establish, ratify, and embrace in order to capture and retain clients in emerging markets. These range from the production of cost effective cars to intensive promotions.

Contextually, providing customers with variety (from which they can select their preferences based on their taste) is equally important. It is important to agree that the motor vehicle industry is quite competitive. This is shown by the emergence of new manufactures, distributors, and variety of products from which clients can choose from.

It is crucial to consider such facts when developing appropriate business strategies in order to remain competitive and relevant in such markets. Additionally, major companies like General Motors, Nissan, Peugeot, Toyota, Mitsubishi, and others have formulated appropriate business strategies in order to enhance their competitiveness, market visibility, and customer services (Appiah-Adu 1998, p. 118).

Research methodology that will be utilized in this research incorporates a systematic approach structured to solve the concerned research problem systematically. All the research methods and techniques that will be used in this study as well as the logic behind them (why they have been preferred) will be demonstrated for clarity. Besides reliable/valid secondary data, marketing managers of different major car manufacturers in Turkey will be the main source of information for the prospected dissertation as mentioned earlier.

Problem Definition

Due to challenges fronted by emerging markets in the automobile industry, it is important to investigate further on the matter. This considers how different automobile organizations are handling their businesses and marketing strategies in the emerging markets. Firstly, it is hypothetical that emerging markets (in the automobile industry) such as Turkey have fronted various challenges to the major car manufacturing companies.

Hence, they require special attention in order to meet the demands of such markets. If this is true, then, there must be viable marketing strategies assumed by these companies in order to remain competitive in such markets (Khanna, 2010). It is crucial to recognize such provisions in the marketing contexts so as to remain relevant and uphold competitiveness. The questions provided are of some concern when considered critically and can be subjected to investigations as mandated by this research proposal (McDonald 1992, p. 54).

Additionally, enacting proper business and marketing strategies in such contexts is considerable and proper. It is evident that investigating such matters can actually help in knowing the exact marketing strategies assumed by major motor vehicle companies in the emerging markets (Bandyopadhyay 2001, p. 13). Additionally, it is crucial to elaborate on such matters with due precision and other mattering concerns.

Numerous organizations in the automobile manufacturing industry have managed to grasp considerable market share and vitality in their businesses by attaining remarkable customer satisfaction. This is quite crucial when considered critically in the business context. Precisely, it is debatable and researchable whether the major car manufacturing companies use special marketing strategies in order to conquer emerging markets with their products (Chilisa 2012, p. 2).

Aims and objectives

Accordingly, the intended research will unveil the marketing strategies that major car manufacturers in emerging markets assume in order to remain competitive in such markets. This objective has been narrowed down in order to enhance some precisions in the entire study. Additionally, the objective has been drafted considering the most available data that can be helpful in the forthcoming research.

The research will use the readily available data in order to emerge with viable research findings. As indicated before, automobile industry is quite competitive hence require appropriate business strategies that would allow its players to attain competitiveness. Since there are numerous players in this industry, every company must strategize appropriately in order to outdo the rest and remain aggressive in the similar industry (Carson & Hine 2007, p. 23). This is a considerable fact as indicated before.

Preferably, it is important to enact viable production, marketing, and distribution strategies in order to conquer emerging markets with the required novelty and appropriateness. Contextually, this objective incorporates Turkey as one of the emerging markets in the automobile industry. Illuminating this objective with respect to Turkey forms a credible foundation from which the argued facts lie.

Additionally, there are accessible and credible information discussing the emerging markets with regard to the automobile industry. As indicated earlier, the intended research will unveil the marketing strategies that major car manufacturers in emerging markets use in order to enhance their market share and remain competitive in such markets.

Frequently, automobile manufacturers have to venture into the new markets so as to enhance their market divides, sales, and profitability as indicated before. Emerging markets contain such opportunities hence the need to establish and ratify viable marketing strategies in such markets.

This research endeavours to unveil this phenomenon while using examples from relevant countries. It is important to recognize the strategies that such companies will use to storm the prospected markets in future (Marshall 2006, p. 1). Such strategies might vary from one company to the next depending on the country involved, business objective of the concerned company, and the available competition in the region.

Another objective of this research proposal is to unveil the patterns of marketing strategies in the realms of their success and appropriateness. The concerned pattern will consider the differences and similarities of the business strategies assumed by automobile companies. The whole business prospects lie on this perspective. It is crucial to consider various aspects of these business prospects in order to remain relevant and aggressive in the market.

Contextually, there are similarities noticeable amidst the business strategies used by the involved companies (Dunn & Halsall, 2009). Such tactics are meant to enhance the market visibility enjoyed by the involved companies. The differences that exist in such context relates to the objectives of each and every company. Evidently, every car manufacturer has established unique marketing mechanisms in order to grasp considerable number of clients in a given region.

Precisely, the research aims at unveiling the differences and similarities in the business strategies used by different automobile manufacturers in the emerging market. Turkey is included in this context since it forms one of the emerging markets considered by major car manufacturers.

In the mentioned objective of this research, it is crucial to know whether car manufactures have considerable stakes in the emerging markets and what they can do to enhance their presence, market share, and profitability in such markets. It is important to consider such aspects in the realms of business. Since globalization has boosted the prosperity of numerous businesses, adopting viable business strategies is important (Ferguson 2006, p. 351).

This is applicable in the automobile industry where business has been globalized both economically and in the distribution channels. Enacting viable marketing strategies will help considerably despite the witnessed competition in the industry. Actually, emerging with viable marketing options will establish and enhance the required competitive advantages and other relevant marketing and business provisions in the entire contexts.

It is from this perspective that the whole prospective arguments lounge. Since the automobile market is challenging (fluctuates in response to fuel cost, technology, and performance), it is proper to convince customers with appropriate products that will serve their varying demands with appropriateness.

Each market segment demands different kind of cars. The concerned company must consider these provisions in order to remain relevant in the entire marketing context. This relates to the similarities and differences that occur amidst the business strategies employed by the motor vehicle manufacturers in order to capture reasonable market share in the emerging markets (Semple 1992).

In order to meet this objective (mentioned earlier in this proposal), the research will apply appropriate and feasible research methodology ranging from research design to presentation of the findings as indicated earlier. It is considerable to enhance business prospects in various organizations in order to emerge with appropriate conclusion with regard to marketing tactics.

Since automobile manufacturers are competing for global market share and other viable competitive advantages, they have established both internal and external business practices that will allow them attain such goals. Emerging markets are tricky to handle hence demanding appropriate business prospective in order to remain relevant and competitive in the entire market (Noble 2005, p. 83). It is from this case that the entire business prospects lie with precisions.

Following the aspects of Corporate Social Responsibility (CSR), various organizations have assumed this provision to enhance their market appropriateness and global presence. This constitutes the mandates of this proposal as mentioned earlier. Identifying the business strategies used by the car companies in order to handle the emerging market is important when considered critically (Czinkota & Ronkainen 2007, p. 88).

This objective will be quite critical to this research following its guidance to entire research methodology and other relevant research provisons. Additionally, the mentioned objective is researchable through establishment and utilization of critical research methodology discussed later in this proposal.

Contextually, marketing strategies are able to dictate the success of a given company in the emerging markets as indicated before. With respect to this objective, it is crucial to consider the viability of such business strategies with respect to the market involved in the entire business contexts.

Central Research Question

What marketing strategies can globalized car manufacturers utilize to enhance presence, market share, and competitiveness in the emerging markets? This will form the central question that the concerned research will strive to answer in order to emerge with credible findings at the end of the proposed study.

Contextually, the research questions assumed in this context relates to the mentioned marketing strategies applied by the major automobile manufacturers to enhance their market presence in the emerging markets with respect to Turkey. There is a critical business provision in this context due to numerous influences created by varying market strategies.

Evidently, the ability to apply considerable market prospects and marketing tactics can actually help in grasping and retaining potential customers in the automobile industry (Gillespie 2011, p. 34). Due to competition evident in the entire context, this research will draft a viable research questions meant to trigger the extraction of remarkable marketing options.

In this context, the concerned question will relate to the most accessible data with respect to the concerned research methodology. Precisely, the central research question is; what are the marketing strategies applied by major car manufacturers in the emerging markets? It is from such strategies that the whole business scenarios related to automobile dealers rely. It is proper to consider various aspects of this concern before rendering everything inconsiderable in various contexts.

Ability to manage the business prospects in such circumstances is considerable (Miller 1998, p. 2). Additionally, unveiling the similarities and differences assumed in such situations is important. Another important issue in this scenario relates to the demanded business prospects in the entire set-up. It is from this consideration that the entire business provisions lie as indicated earlier.

Upon execution of this proposed research, it will be possible to unveil whether there are similarities and differences within the strategies assumed by various automobile manufacturers in the emerging markets (Neergaard 2007, p. 67). After the research has emerged with marketing tactics used by major car manufacturers in emerging markets, it will be possible to discern the disparities noticeable in the entire context.

This indicates the viability of this proposed research question. It acts as the driving force for prospected research. This is helpful in solving various business prospects when considered critically. Ability to discern the differences and similarities assumed in this circumstance is important and considerable.

Virtually, it is the mandate of the concerned organization to grasp the required business prospects so as to attain a remarkable market share and global presence in the realms of marketing, sales, and profitability. It is crucial to recognize such research questions following their ability to elicit the required responses to the concerned topic.

Such questions help in redirecting the research objectives and help in executing a focused study on the concerned topic. This is quite interesting when scrutinized critically due to its ability to provide viable business prospects for the concerned automobile organizations (Majumdar 2001).

Literature Review

Comparing and contrasting the works done by various authors will actually help in the literature review during research execution. Comparatively, according to Özerdem (2009, p. 23), Neergaard (2007, p. 67), and Ferguson (2006, p. 351), emerging markets have presented lucrative business opportunities to the automobile industry and its players. This has forced major car manufactures to device novel methods that would augment their marketing strategies in such regions.

Contrastingly, Doole & Lowe (2008, p. 65) indicate that emerging markets are unique and demand special marketing strategies in order to succeed market wise. It will be vital to illuminate the kind of strategies that such organizations employ with respect to marketing (Özerdem 2009, p. 23). This is helpful in determining the fates of such firm in the emerging markets mentioned earlier.

Contrastingly, Leingpibul (2006, p. 97) identifies one of the marketing strategies employed by automobile firms to grasp the emerging markets. This incorporates improved marketing techniques employed conventionally and contextually by such firms. Relatively, Czabke (2008, p. 75) demonstrates that marketing aspects have improved in the recent past due to the emergence and embracement of technology among other market provisions.

Other sources have equally demonstrated this provision. Numerous businesses have been forced to avoid conventional marketing strategies and venture into creative, novel, relevant, and cost effective marketing models. Major car manufactures have equally embraced such marketing provisions in order to enhance their competitiveness and other marketing provisions in the concerned emerging markets.

Comparably, Sengupta & Chattopadhyay (2006, p. 95) indicate that some firms have employed the use of internet to enhance their marketing endeavours and reach numerous customers at once (Rosa 2001, p. 445). It is possible to reach potential clients globally by using internet marketing strategies and other viable mass media provisions in various contexts. Contrastingly, Sprenkle (2005, p. 32) shows that there are other marketing options apart from internet that can be employed locally and work tremendously.

Comparably, Czinkota & Ronkainen (2007, p. 98) discern the contribution of technology with respect to international marketing. It is important to agree that the emergence of technological aspects in the production sectors, transactions, distribution, and marketing has allowed numerous organizations to expand their businesses.

This is critical when considered in the marketing and business realms. Every major car manufacturer has employed unique and distinctive marketing methods in order to outdo other players. This includes Toyota, Nissan, General Motors, Mitsubishi, BMW, and prominent car manufactures endeavouring to venture into the emerging markets with novelty, creativity, and competitiveness with regard to marketing (Colwell 2006, p. 68).

While comparing information from various journals and books reviewed, the major similarity in the entire context is that all tactics are meant to enhance the market share, global presence, sales, revenues, and profitability. Additionally, they are targeted to storm the emerging markets with novelty and distinctiveness.

This is meant to enhance competitive advantages assumed by such organizations (Leingpibul 2006, p. 97. Harris (2004, p. 97) study the marketing strategies employed by the concerned firms. The proposed research will unveil the entire provisions of novel marketing techniques.

According to Sarvary & Parker (1997, p. 24), another marketing tactic shown by numerous sources is the production of diverse range of products (automobiles) that serve the varying interests of customers as indicated earlier. Contrastingly, these sources provide varying opinions in the marketing context. Additionally, it is important to enhance the variety of vehicles so that every customer can have a choice (Czabke 2008, p. 75).

Contrastingly, Weihrich (2010, p. 4) argues that since emerging markets present diverse customer tastes, major car manufacturers have strategized to provide variety of vehicles that will handle the situation with the desired precision. This will enable them to enhance their market divide, global presence, sales, and profitability required. Contextually, it is important to consider such marketing strategies due to their ability to lure numerous customers into buying the desired products.

Additionally, it is crucial to consider the significance of diversity in the realms of products. This marketing strategy tries to provide customers with alternatives. Thus, customers will continue to satisfy their needs with regard to automobiles. Almost every automobile organization produces several motor vehicle models for different class of people and with different tastes (Doole & Lowe 2008, p. 6).

This is a crucial provision in this context due to its viability and other considerable provisions. It is crucial to consider such viable market trends with precision. Additionally, managing to consider business provisions is important in the marketing context. There are varying concerns that relate to varieties in the motor vehicle context.

Additionally, considering various business aspects has been critical to car manufacturing organizations (Weihrich 2010, p. 4). These provisions (discussed previously), have allowed major motor vehicle manufactures to launch and embrace their businesses in the emerging markets. It is through this consideration that the entire business prospects with regard to automobile industry lie.

Comparably, Majumdar (2001, p. 2) and Khanna (2010, p. 45) argue that some manufactures have adopted the production of hybrid cars to meet the demands of the emerging markets’ customers with satisfaction. Such companies have strategized to capture niche markets, which had not been exploited by other car manufacturing organizations.

This marketing strategy has enhanced performance of most vehicles, cost effectiveness, and elegance in various contexts. This factor makes a considerable business provision in the emerging markets. Since most of the emerging markets have average earners, producing cars that can meet their financial budgets is important. This relates to the factors of cost effectiveness, viability, and other relevant business concerns in the entire context.

Additionally, production of cars that would serve customers with the demanded quality and viability is crucial (Clarke & Flaherty 2003). This is an evident phenomenon in various organizations, which strive to grasp remarkable market share. It is through this consideration that the concerned marketing strategy attains its novelty.

Contrastingly, Koontz & Weihrich (1990) demonstrate that ability to produce quality cars with reduced fuel consumption, enhanced comfort, and augmented performance has helped various organizations to market their products with subsequent profitability. This is a considerable aspect in various circumstances. Viable vehicles are able to market themselves since they are appropriate to clients (Sprenkle 2005).

Clients will obviously recommend them to other potential buyers. This has contributed to the mentioned business prospects. There is a prospective need (as advocated by various sources reviewed) to adopt critical marketing strategy that is relevant to a given market. Evidently, a marketing strategy that works in a given area might be irrelevant in another.

Another marketing strategy evident in this context is the use of local mass media provisions in the emerging markets. This is helpful in localizing the marketing aspects to match the demands of the concerned market. It is crucial to vary the marketing methods from one region to the next in order to enhance the penetration of the concerned product in a given market.

This matter has been relevant in the automobile context where major car manufacturers have employed the use of local mass media provisions in order to regionalize the marketing options (Batra 1999, p. 29). The ability to understand the demands of a given market is helpful in this context.

Using appropriate, marketing methods will actually help when such factors remain relevant and considerable. It is through this provision that the entire business prospects can actually emerge. Major car manufacturers must consider various marketing provisions applicable in various countries. This necessitates the concerned companies to also manufacture vehicles that suit a given market.

It is important to study the demands of the emerging market in order to produce vehicle that meet such demands with exactness. It is from such arguments that the whole marketing provisions lie (Sengupta & Chattopadhyay 2006). Additionally, the need to have a wider market share and global visibility has influenced the application of other considerable marketing mechanisms meant to storm the emerging markets. Turkey is relevant in this context (as an emerging market for the motor vehicle industry).

Contrastingly, Özerdem (2009, p. 23) and Harris 2004, p. 97) advocate for the erection of new factories in the emerging markets. Clarke & Flaherty (2003, p. 40) equally support this strategy. This is meant to enhance production, promote instant services, and saturate emerging markets with novel products. It is from this provision that the entire marketing strategies employed by such companies lie (Batra 1998).

Major car manufactures have plans to expand their businesses to other regions in order to enhance distribution and alleviate the costs fronted by the circulation challenges. Emerging markets require adequate and proficient supply of commodities within regions. This is an important provision in various contexts. There is a considerable need to cease various business opportunities fronted by the emerging markets (Clarke & Flaherty 2003).

This is s a critical prerequisite when considered critically. It is crucial to recognize the importance of efficient distribution mechanisms with regard to this concern. It enhances the market presence and global visibility as indicated earlier. Such provisions are crucial in various contexts. They help in managing various business provisions.

Research Methodology

Relevant research methodologies and their related research methods will help in solving the previously mentioned research propositions. This research will adopt a systematic Research Methodology. This incorporates both quantitative and qualitative research methodologies. Quantitative methodology will use numbers to analyse and measure marketing strategies used by major car manufacturers in emerging markets as stipulated in the research propositions.

Precisely, this will help in proving research propositions and hypotheses meant to test relevant theories. Qualitative research methodology will use words and text to analyse, measure, and answer research questions, propositions, and develop theories (look at underlying reasons). In both methodologies, the research methods will incorporate research design; data collection and analysis with regard to marketing strategies used by major car manufacturers in emerging markets.

In the proposed methodology (both quantitative and qualitative), formulation of a viable research design to help in achieving the desired study results will be crucial. In this research, research design will range from the research plans to the aspects of data collection and analysis.

Precisely, the design relates to how the research will be carried out, analyzed, and presented to the concerned audiences. This research will utilize structured interviews to collect viable data for analysis. As for the recruitment of the interviewees, some interviewees will be reached through family friends who work in the related sectors. These interviews will be conducted face to face and they will be recorded. The use of online facilities including emails will also count remarkably.

This research will formulate viable research questions that would trigger the required explorations. Logically, the research question adopted is comprehensive and central to this study indicating why it has been chosen. This move will consider the provisions of marketing strategies within the entire organization at the emerging markets (Kumar 2005, p19).

At this stage of methodology (formulating the research question), the research defines its mandates with regard to the chosen topic of study. There are various stipulations regarding the aspects of marketing tactics indicated earlier (Sarvary & Parker 1997, p. 24). This relates to the formulation of the research hypothesis (problem statement), which will configure a claim rendered for further investigation.

The research will meet the previously mentioned research objective with regard to the chosen topic. Evidently, the mentioned objective is quite appropriate in this context when critically analyzed. The research will investigate extensively on the marketing strategies used by major car manufacturers in emerging markets to ensure that such organizations remain relevant and competitive in the market.

Additionally, the section is able to unveil how those organizations have strategized to enact viable marketing provisions to enhance their market presence. The objectives in this research incorporate knowing how such strategies are set, their variability, application, and appropriateness in various emerging markets (Creasey & Jeffrey 2003, p. 27). It is through the constructively set objectives that the research finds its direction and obligation in the entire processes.

The well-designed objectives will help the research to stay focused on its mandates and provide the desired results with regard to marketing strategies used by major car manufacturers in emerging markets.

Accordingly, marketing strategies have numerous stipulations following their significance and frequent application in various organizations and among individuals who aspire for novelties in their marketing careers (Kumar 2005, p. 57). Marketing strategies applied by principal car manufacturers in emerging markets are critical as indicated earlier. Researching more on its aspects provides a viable chance to understand its fundamentals.

The methodology will incorporate extensive literature review. Accordingly, the literature review concerning the study topic will demand a lot of research. It will employ various research methods with regard to literature review in order to emerge with viable information.

Understanding the chosen topic extensively is critical in the in identifying the knowledge gaps, setting appropriate objectives, and formulating a viable study design that will relate to the knowledge attained from the literature review. It is through the literature review the entire arguments regarding the matter emerge (Cameron & Mike 2009, p. 42). Since it provides the background information on the topic under study, it will form a critical component of this research methodology.

Adopting viable marketing tactics to capture emerging markets is crucial (Anast 2001, p. 13). Precisely, literature review is a vital component of the research methodology with regard to the studied topic. From the literature review, it will be evident that major car manufacturers establish, ratify, and embrace changes in the realms of their missions, business strategies, operations, technologies, culture, and behaviors of employees.

Understanding these marketing provisions is helpful in designing a viable research methodology (Creasey and Jeffrey 57). Precisely, literature review with regard to this study topic requires books, journals, documentaries, electronic publications, valid websites, and other lucrative publications in this context. These sources contain valid information concerning the marketing strategies used by major car manufacturers in emerging markets (Ferrell & Hartline 2011).

Data collection

In order to collect viable information required for the forthcoming dissertation, this research will utilize structured interviews targeting relevant marketing managers in the major car manufacturers in Turkey. Precisely, marketing managers of various major car manufacturers in Turkey will be the main source of information for this dissertation. Some interviewees will be reached through family friends who work in the related sectors.

These interviews will be conducted face to face and recorded. The use of online facilities including emails will also count outstandingly. Appropriate interview questions have been structured to probe the concerned managers. Some samples from the possible interview questions are as follows;

Research Questions Relations to research Propositions
  1. How important is advertising? Where do you advertise?
Answers to this question will unveil whether the organization utilizes and values advertisement as a marketing strategy. Venue provided is also important with regard to emerging markets.
  1. Which marketing campaigns has your company conducted recently?
Addresses the research propositions/hypothesis directly.
  1. Which marketing campaigns has your company conducted recently?
Addresses the research proposition/hypothesis directly
  1. Are there any marketing strategies that your company is using dominantly?
Specifies propositions
  1. What is the most challenging experience has your company been experiencing recently in the emerging markets? (Especially new models, how do you overcome?
Helps in discerning relevant marketing aspects in the emerging markets
  1. Who are your major competitors in the emerging markets? How does your company deal with competition?
Unveils effectiveness of the current marketing strategies with respect to rivals.
  1. How does your company ensure that the customers differentiate your models of vehicle produced are unique from other automobile companies?
Helps in understanding the market in motor vehicle industry
  1. Which marketing steps does your company take when launching a new product into the emerging markets?
Unveils credible marketing strategies
  1. Which tools does your company employ to ensure that the marketing campaign becomes a success?
Unveils the credibility and viability of the employed marketing strategies
  1. What do you think the market analysis might look like? Are you expecting it to make any recommendations about the design of the cars?
Helps in understanding the market
  1. Where does your company want to be five years from now?
Unveils the visions and missions of the company with relation to marketing.
  1. Which measures have your company put in place to ensure that the set goals and objectives will be realized within the stipulated time frame?
Elaborates on objectives and future marketing prospects

Data collected from this live interview will provide the required information helpful in drafting the research findings. Data will also be collected from viable secondary sources including peer journals, books, valid articles, authenticated websites, and other validated online sources.

The data collected from these sources are already verified hence reliable for use by the concerned audiences. Additionally, the fact that most books, journals, and peer articles have been verified and the authors concerned are qualified enough to make such claims renders their opinions valid and consumable by the public and researchers intending to proceed with investigations (Paas 2009, p. 92).

This will augment the validity, reliability, and authenticity of the concerned study. Logically, it makes the ultimate findings reliable for consumption by the concerned entities (Kumar 2005, p. 55).

Justification, reliability, and validity

The questions to be used in the concerned interview for data collection are justifiable following their ability to provide the demanded data for analysis. Additionally, the prospected research is justifiable since it will unveil relevant marketing strategies employed by major car manufactures in the emerging markets. Similarly, the methodology proposed for this research is appropriate due to its convenience, reliability, and ability to elicit the required findings.

Additionally, the provisions of this research are reliable in various contexts. This ranges from the research design to the proposed methods for data analysis. They will make sure that the proposed research achieves it’s major objectives. Concurrently, research methods employed in the preferred methodology are reliable and well structured.

Data sources (interviews and secondary sources) are equally reliable. On validity, the information probed from marketing managers (from major car manufacturing firms) in Turkey will be valid since they understand the marketing trends in the country. Besides the mentioned interviews, other data sources are reliable hence providing valid information regarding the matter. Precisely, the entire contexts of this proposed research are justifiable, reliable, valid, and can be triangulated.

Data Analysis

Concurrently, the methodology will establish and ratify viable tools/methods for data analysis. The retrieved data from the studied books will be analyzed and synthesized into a coherent knowledge based on the findings of the research. In this section of the methodology, the data will be compiled and assorted such that relevant, similar, and coherent information are put together. Conflicting views will be grouped separately (Sheth 1992, p. 57).

Study analysis will employ the aspects of qualitative and quantitative aspects. Qualitative analysis will consider particular variables and inferences under investigation while quantitative analysis will consider the aspects of numbers, volume, degrees, and levels at which the studied variable occurred. Such methods have been chosen due to the viability, applicability, and relevancy in this study.

Analysis of data in this study will involve numerous method/techniques meant to extract the exact information demanded from the collected data. The move will provide an easy way of emerging with reliable information while considering the findings deducted. Precisely, the data from the selected publications will be compounded and concentrated into remarkable findings on the marketing strategies used by major car manufacturers in emerging markets.

An important provision in this context incorporates the aspects data analysis as indicated earlier (Arnold & Quelch 1998, p. 34). It is possible for the analysis to use descriptive mechanisms to help in expounding on the achieved findings and relating them to the concerned research question. It is with vitality that the mentioned research activity will materialize and have its data analyzed for viable findings.

Research Timetable

Task Duration Start Date End Date
Identifying Viable Research Topic 5 Hrs
Indentifying research problem statement 3 Hrs
Research Proposal 7 Days
Setting Research Questions, Objectives, and significance of the Study 1 Day
Theoretical Framework 4 Hours
Formulating the Research Methods / Data Collection methods / Data Analysis practices 3 Days
Ethic issues 2 Days
Task 2: Research Strategies 1 Day
Research Methods 1 Day
Data Collection 7 days
Analysis, results and conclusions 5 days

Ethical Issues

This study embraces ethics in its entire contexts. This is quite important when considered critically. Observing morals and preserving the dignity of the concerned regions targeted by the marketing strategies are crucial (Omar & Nwankwo 2011, p. 224). Additionally, the authors of the mentioned publications must be recognized for their contributions in this study. It is ethical to do so despite the legal requirements guiding such issues.

Summary and Conclusion

The aim of this study is to unveil the marketing strategies used by major car manufacturers in emerging markets. It is crucial to agree that the automobile industry is rapidly growing. The industry is quite competitive due to new technologies and the changing market demands (Harris 2004, p. 97). This has forced various organizations to revisit their marketing strategies and other business operations so as to remain buoyant in the market.

Major car manufactures have formulated various strategies that can allow them grasp and retain considerable market share in the emerging markets. Contextually, there are freshly emerging markets for the motor vehicle industry. It is crucial to understand the marketing strategies used by major car manufacturers in emerging markets so as to determine their fates and prosperity in such markets. Turkey exists among such markets due to various opportunities it offers to the major car manufacturing organizations.

Nonetheless, such organizations require appropriate marketing tactics to enhance their market divide and global visibility. The marketing strategies employed in this context range from improved marketing ventures to production of various types of vehicles that would meet the varying customer demands.

The use of other novel marketing options is equally considerable in this context. The expected contribution of this study is vast and considerable as indicated in its objectives. The aspects of research questions, literature review, methodology, and ethical concerns equally matter in this context.

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