The article titled Media in Development Communication was written by Payel Sen Choudhury, a lecturer in the Department of Journalism and Mass Communication at the New Alipore College in Kolkata, India. It was published in the India Edition of the Global Media Journal in 2011 (Choudhury 2011). The article’s specializes in the area of development communication.
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The author intended to illustrate that the media can help improve the quality of life in any given society. He then sets out to argue that even with this kind of strength India has been left behind because the poor citizens have little access to the kind of technological systems for accessing of development-centered communication channels.
In the article, the author seeks to provide an explanation of the role the media plays in development communication. For this purpose, the author first provides explains that communication plays a critical role in development. He describes this purpose as development communication.
Choudhury explains that the roles that development communication plays can be divided into two primary categories: transforming and socializing. Development communication plays a transformation role by promoting social change in a way that will improve the quality of life. As far as socialization is concerned, the author posits that development communication helps create an environment that encourages society to embrace change.
In subsequent paragraphs we learn that the media plays a critical role in development communication through the provision of a platform for the evaluation of issues as well as creating a conduit for the circulation of information. From the reading, we also learn that changes in technology have played a critical role in furthering the purpose of the media as a means of fostering development communication.
The author explains that the advent of the internet has made it easier for government agencies and private establishments to communicate the message of development to members of public.
Choudhury, P 2011, ‘Media in Development Communication’, Global Media Journal – Indian Edition, Vol. 2 no. 2, pp. 1-12.