Introduction
Innovative technologies have been changing modern world gradually since the day of their emergence.
The invention of writing, then typing, telephones and telegraphs, cell phones, computers, the Internet, and we cannot even imagine what can be next, all these means of progress development assist people in communication.
Using written letters, telephones, faxes, SMS, and e-mails people communicate with each other. Youths usually refer to the most innovative means of socialization in order to be always available. The mobile Internet, notebooks, and other portable means of connection allow modern youths remain in touch 24/7.
Communication is very important for young people. The use of innovative technologies is also easily explained by means of the desire to be in fashion. However, young people still desire to use comfortable means for communication and the role of the influence is important.
Young people can be easily convinced in a particular issue, therefore, speaking about the choice of the means of communication and the way how it is used, the source of influence is to be checked.
Ways of Youths’ Communication
There are a lot of different means of communication in the modern world. Youths prefer to use e-mail, SMS and messages in Tweeter or Facebook. Comments in different blogs have become one more way of communication.
It is possible to notice how people do not only express their vision of the problem discussed in a blog, but how they communicate with each other. Youths are interested in the novelties. Before the spread of the Internet, youths were interested in SMSs and MMSs.
Then, the Internet appeared with various means for communication, like Skype. Furthermore, Facebook occupied students’ attention. Now, many people use Tweeter for communication with the world, however, Facebook still remains important.
Balouris (2012) noticed a tendency that youths would better write a message online than call for communication as in case of writing a message, youth should not follow their tone of voice, gestures and mimics, body language.
Spread of Facebook and Tweeter along with other Internet blogs and websites helps modern youths communicate and share information. These mentioned networks are good information deliverers, therefore, when something happens, information is spread fast.
The emergence of a new song is news. Sisario (2012) claims that the use of the mentioned above networks helps deliver this information fast and make a song popular. This is exactly what happened with Carly Rae Jepsen’s hit Call Me Maybe (2012).
What Affects Modern Youth?
Looking at the specifics of modern communication and the way youths’ deal with news, I am sure that social network is the main means of effect.
Taking into consideration Carly Rae Jepsen’s summer hit Call Me Maybe (2012). It was not at the top list on the radio, it was not too spread on television. This song was located online on YouTube, a kind of a video blog, and it was spread among youths via Tweeter, Facebook and other blogs.
Sisario (2012) stresses that “YouTube, Twitter and Facebook are now record labels’ textbook tools for starting a marketing campaign, and if the numbers there are big enough, they can be used in pitches to radio and television programmers”.
I cannot disagree with the statement. However, what as the main influential effect? What really impacts youths? Adolescents are not affected by the modernity of music in most cases, they are affected by the opinion of other people. This is the case.
I am sure that this summer the number of calls has increased just because the song sings, “Call me maybe” (Jepsen, 2012). It is not “tweet me maybe” or “text me maybe”, Balouris (2012) interferes. This is exactly “call” and she is sure that it means much for youths’ changes in communication.
One of the members of the Intern blog (Call Me, Maybe? 2012) is sure that the song carries a very influential and persuasive meaning.
Ways of Persuasion
People of business know for sure that the telephone conversations are very important. This measure is used in many reasons. One of the members of the Intern blog (Call Me, Maybe? 2012) has written that a telephone call may help assist people, please clients and be very useful while telephone conferences.
Youths have not understood the importance of the telephone communication when it is possible to hear the voice of the opponent, its intonation.
Even though the song became popular over such networks as Tweeter, YouTube and Facebook as Sisario (2012) persuades us, the importance of this song is in the message which is devoted to reminding people about of interpersonal communication, as Balouris (2012) convinces.
Having listened to this song, I also had a desire to take a cell phone and to call somebody.
Call Me Maybe
Therefore, what is Call Me Maybe (Jepsen, 2012) about? Is this just a “fun song” as Sisario (2012) assures, or it is the way to promote such networks as Facebook, YouTube, or Tweeter, according to Balouris’ (2012) claim? However, I am inclined to think that this song is the way to help people understand how telephone communication is important.
One of the members of the Intern blog (Call Me, Maybe? 2012) has chosen the title of the song as a title calling it a cliché. She is sure that his song has made a phrase a cliché, and a very popular one. She never mentioned that her article is about Jepsen’s (2012) song, however, no one doubts it.
I suppose that it is essential to speak to about the song as the propaganda of telephone conversations which make people closer than simple writing online message of SMS.
Being an effective means for convincing business partners, pleasing them and getting necessary information, telephone conversations should become useful for youths.
Dwelling upon the strategies for making a successful call, the member of the Intern blog (Call Me, Maybe? 2012) is sure that hey are not numerous and may be easily remembered.
Conclusion
Therefore, a simple song.without thousands radio and TV releases managed not only to become popular, but also to interfere into the life of youths and change their vision of modern communication.
Listening to this song online and having delivered it by means of the particular social network sources and blogs, the song advocate communication over the telephone, the one which is not usually used by young people who got used to Facebook, Tweeter, and other similar online programs.
Being initially directed at sharing information, the social networks have taken the qualities of the telephone and Carly Rae Jepsen seems to have a desire to return this tradition of live communication when one is able to listen to the voice of an opponent.
Reference List
Balouris, M. C. (2012). Call Me, Maybe? Marielena’s Presidential Leadership Academy Blog. Web.
Call Me, Maybe? (2012). Intern. Web.
Jepsen, C. R. (2012). Call Me Maybe. YouTube. Web.
Sisario, B. (2012). The new rise of a summer hit: Tweet it maybe. The New York Times. Web.