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Motorola Mobility Holdings is a company that is based in the United States of America. The company deals in mobile phones and mobile devices, as well as data delivery and end-to-end video. The company is listed in the NYSE market. The parent company for Motorola Mobility Holdings is Motorola, but the two separated in the year 2011.
It is important to note that the Motorola Mobility Holdings is currently owned by Google Inc. A new logo for the company was unveiled in June 2013 following its acquisition by Google Inc. Since then, the company can simply be referred to as Motorola-a Google Company.
Motorola Mobility Holdings has shareholders who contribute to its investment capital and making major decisions for the company. Its stakeholders have either direct or indirect effect on the performance of the company. This term paper will focus on the primary and secondary stakeholders of the company and evaluate how they can help the company’s CEO in implementing changes and improving the performance of the company.
These are stakeholders who are internal to the company and they have a direct effect on its operations. They are stakeholders who are directly involved in the economic transactions of the company. They include employees, customers, stockholders, creditors, as well as suppliers.
The stockholders of an organization can also be referred to as the shareholders. They contribute the investment capital for the organization. In other words, they are the legal owners of the company. Therefore, they are specially privileged depending on their shareholding capacity (Lawrence & Weber, 2011).
The main aim of any company’s shareholders is to maximize their wealth. Therefore, they play any role that can help the organization improve its performance and profitability simultaneously. Shareholders are involved in the decision making process of the organization. The decision making capacity depends on the number of shares held by each individual.
For instance, the person with the highest number of shares has the highest say when it comes to voting and decision making. Shareholders are also involved in the communication process of the organization. This is done through an elected communication agent. In addition, shareholders of Motorola Mobility Holdings are also involved in corporate social responsibility of the company.
This is important in that it improves the company’s image in the community, in addition to improving customer loyalty (Bustin, 2004). The other class of stakeholders is the employees. These are involved in the day-to-day operations of the organization (Lawrence & Weber, 2011). Employees of Motorola Mobility Holdings facilitate innovation and use of technology in the organization.
Customers are also an important part of the company’s stakeholders. Customers determine the profitability of any organization. When an organization has a high number of customers, its possibility of making high profits is also high. Creditors are the stakeholders who give credit to the organization. They finance the organization’s operations. Creditors are important since they boost the money available for investment.
Finally, the suppliers of Motorola Mobility Holdings are the people or parties that supply the company’s goods and services in its supply chain. Suppliers avail goods for sale to the organization. They are important since the quality of goods and services they supply determine the loyalty and trust that customers have on the organization.
These are usually external to the organization and they are not involved directly in the company’s transactions. However, they may have an effect on the firm’s performance. These stakeholders are also affected by the organizational actions (Lawrence & Weber, 2011). Secondary stakeholders of Motorola Mobility Holdings include the general public, media, as well as business support groups.
The actions of secondary stakeholders may affect the organization in that they can improve its profitability or reduce it. For instance, more people will be willing to buy the products if the general public has trust on the company’s products and services.
In addition, chances are that many people are likely to trust the organization if the media are positive about the company. The actions of the organization can also affect the secondary stakeholders. For instance, production of quality products, corporate social responsibility and satisfactory services will improve stakeholders’ loyalty to the organization.
|CSR adaptation decision||The company should first inform the market of its intention to adopt CSR approach through an official speech or in its website||To create awareness among the company’s stakeholders about the intended change and find an appropriate way of executing the modification.||This is important since it will ensure that all the concerned parties are involved in the process and that they fully participate, thus the process will be smooth.||The company should communicate its intention to implement change, and the benefits associated with the change.|
|There should be a discussion with the stakeholders on how the modification is to be implemented.||Experts in the company who have knowledge regarding the intended change should give the best period to make viable proposal.||To expand the innovation platform and bring more members on board.||To establish genuine costs, as well as make decisions in a timely manner||This will communicate to the stakeholders of the approach and the intention for the actual change process.|
|Communicating to the public the intended change||This should be done after the stakeholders accept the change.||To create awareness to the public about the change.||An accurate report and plan about the change should be presented.||Explain why the company decided to make the changes and the rationale behind the decision.|
Challenges to the motivation plan
Implementation of a change in the organization does not come without challenges. For instance, there are some stakeholders who may oppose the implementation. Such a process is likely to reduce profitability in the short run, and shareholders are likely to oppose the move.
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In addition, the process may be costly, further reducing profitability and stimulating resistance from shareholders. Some employees may feel insecure in that they see as if they might lose their positions following the changes since a change might completely alter the way business is done at Motorola Mobility Holdings.
Overcoming these challenges
One of the major ways in which challenges can be overcome is through effective communication about the intention to make changes and the impact of the change (Devito, 2006). This will ensure that all stakeholders are aware of the changes and that they are in agreement. The other way that the challenges can be addressed is by involving all stakeholders in the process. This makes them feel part of the change and support it.
Stakeholders are an important organ of an organization. Therefore, it is important for the CEO to involve the stakeholders for an organization to make any effective changes in the bid to improve its performance. Any change to be implemented at Motorola Mobility Holdings should involve all stakeholders.
Bustin, G. (2004). Take charge: how leaders profit from change. Reading, PA: Tapestry Press.
Devito, L. (2006). Human communication: New Zealand edition. Auckland, New Zealand: Addison Wesley.
Lawrence, T. A., & Weber, J. (2011). Business and society stakeholders, ethics, public policy. New York, NY: Wiley and Sons.