The policy entrepreneurs are using an approach known as the problem stream under the multi-stream framework introduced by John Kingdon to define opportunities for policy change within the fragmented political system of the United States. The problem stream approaches a problem from the perception that it is a public issue which must require government interference in order to address it. It reaches the awareness of policymakers due to the critical nature of the issue and potential need for change in the status quo (Béland & Howlett, 2016). In this case study, policy analysts narrowly focus on an issue from a perspective of public health and safety. They offer statistical data and research to support their stance on change, portraying it as a crisis which is largely preventable.
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Communication is a key concept in public policy analysis and creation as it is necessary to resolve problems. Access to information is necessary at every stage of policy creation, including identifying a problem, deliberating its causes and issues, arguing on approaches, and finalizing a solution. Communication is action-oriented by direction information in a manner which promotes specific policy decisions on a specific issue. Furthermore, communication creates a context for any information by setting expectations of the stakeholders and ensuring transparency for the public and all involved sides of the debate.
Béland, D., & Howlett, M. (2016). The role and impact of the multiple-streams approach in comparative policy analysis. Journal of Comparative Policy Analysis: Research and Practice, 18(3), 221-227. doi:10.1080/13876988.2016.1174410