Introduction
There are a number of ways to be chosen for the evaluation of the effectiveness inherent to a particular organization. In this paper, Verizon Communications Inc. headquartered in New York will be taken into consideration in order to prove that the already spread low satisfaction of job becomes a serious problem to be solved within a short period of time.
To achieve appropriate results and understand how workers’ needs may be met, the idea of needs assessment is regarded. Needs assessment turns out to be an important activity that pursues a number of training and developing functions and is used in order to solve problems within a particular working environment or consider the necessary productivity issues.
There are three main types of analysis that may be used within needs assessment: organizational, task, and personal (Noe, 2010). By means of the ideas gained during the analysis, it is possible to prove the urgency of a training intervention that will help to benefit employers at work.
Concepts discussed in articles, case studies, and threaded discussions
The main function of Verizon Communications is to provide society with a variety of entertaining, informative, and communicative services in the USA by means of the innovative business solutions which are applicable around the whole world (Verizon Communications Inc., 2010). During the last months, it has been discovered that not all workers of the company are satisfied with the results they achieve.
They are not enough motivated; they cannot understand what purposes they have to set; and, what is more important, the managers do not find it necessary to identify lack of motivation among workers as an important problem. It turns out to be very important to gather information about the company, pay enough attention to the opinions of workers, and identify the most effective means to improve the situation in the company.
As a result thread discussions, it has been identified that company’s goals and missions will be met in case workers’ understand their duties and are motivated enough. Each organization has its own approaches and ideas for improvement and, in the case with Verizon Communications, people’s opinions and attitude to work need to be considered.
Methods to gather information
There are several methods which are used to gather information about the organization. Questionnaires and interviews will help to understand what challenges the workers and which conditions are more preferable for people.
Needs assessment that is based on questionnaires and interviews should certainly help to clarify competencies of the work team as well as to understand the changes which should be done to promote better future for the company and each worker in particular.
Sometimes, the company faces the same challenge as its managers fails to focus on the opinion of each worker; this is why details and careful attitude to each worker have to be taken into account.
Three level of analysis
Needs assessment has to be organized on three different levels, and each level is another powerful opportunity to organize the work properly. There are a number of pressure points in each type of analysis; still, each of them will help to comprehend the necessity of training (Noe, 2010).
In fact, the main purpose of needs assessment in the case under analysis is to prove that training becomes more important that the identification of the problems (Barbazette, 2006).
Individual analysis
By means of individual analysis, it is possible to learn how each worker performs his/her job in the company. As soon as the questionnaires are offered to employees, it is possible to expect to measure some job-related qualities and focus on knowledge and skills which are necessary.
With the help of such work, the vast majority of weak and strong points of the current system are identified. In Verizon, workers admit that they do not have enough chances to improve their skills and use personal improvement as the main source of motivation. People are limited in their activities that results in low job satisfaction.
Organizational analysis
This type of analysis in needs assessment looks at the company’s effectiveness and defines which conditions for training are necessary. Constantly changing technologies, organizational goals, and even political trends may define the level of worker’s competency, this is why the chosen assessment should consider these points to understand what kind of training is more appropriate.
Verizon deals with innovative technologies for people; still, its workers are not always able to learn enough about production. This is why they have to hurry up to meet customers’ expectations at expense of personal unawareness and inabilities to benefit from their occupation.
Task analysis
Finally, task analysis helps to choose the data about the job performed at the company. It is not enough to describe the job available; still, it is more important to ask the questions about how job is offered to people, what conditions are more preferable for workers (Tobey, 2005), and which problems may appear while performing a job.
Workers are not able to define clearly their functions and task at the company, this is why they fail to complete their work accordingly and enjoy the results.
Challenges in gathering information
The only challenge while gathering data about workers and working conditions is based on time limitations. As a rule, Verizon’s employees do not have much free time; this is why the vast majority of their answers in questionnaires are not properly evaluated. It is hard to define whether all answers are true and based on real facts as pressure of the company turns out to be an important aspect in needs assessment.
Initial insights about training intervention
Taking into consideration the results achieved and the challenged faced, it is possible to say that training intervention is crucial for the company. The questionnaires and interviews show that the vast majority of workers lack free time to evaluate their skills and knowledge.
It is important to organize working schedules accordingly and provide people with a chance to learn the peculiarities of the technological world, to improve their knowledge, and to define clearly their goals and needs.
Properly organized training should help employees as well as employers to achieve the best results in their activities within a short period of time due to the fact that potential of each worker is unique indeed, and it is necessary to use it correctly.
Conclusion
In general, the importance of needs assessment is crucial indeed. Not all professional managers understand that their employees are in need of appropriate training that promotes development of the company.
The workers from Verizon understand that their work should not challenge them but inspire, this is why job satisfaction of the vast majority of workers is low, and this is why training and inspiration will be just in time for the company.
Reference List
Barbazette, J. (2006). Training Needs Assessment: Methods, Tools, and Techniques. San Francisco: John Wiley and Sons.
Noe, R.A. (2010). Employee Training and Development. New York: McGraw-Hill.
Tobey, D.D. (2005). Needs Assessment Basics: A Complete, How-to Guide to Help You: Design Effective, On-Target Solutions, Get Support, Ensure Bottom-Line Impact. Alexandria: American Society for Training and Development.
“Verizon Communications Inc. (2010). Hoovers. Web.