Among the numerous United States private jet companies, two prominent ones will be considered in this essay. NetJets and Wheels Up inevitably represent leisure travel and business’ forefront in recent times. The main goal of this essay is to compare the airlines’ websites, noting the peculiarities of their products and services. Another required aim is to understand in what market segments they are operating.
The first private jet company, NetJets, displays the basic information on the landing page. It assures customers that their company is designed for current travel needs, prioritizes safety regardless of the COVID-19 pandemic, and successfully manages hundreds of flights per day (NetJets, 2020). Likewise, according to the page, the owners are financially independent even in hard times such a pandemic, so their company operates no matter what. They suggest customers evaluate four methods: fractional ownership, whole aircraft ownership, private jet charter, and private jet membership (NetJets, 2020). Thus, it appears that NetJets wants to target its clients via the value of reliability and business-like lifestyle.
The second private jet company, Wheels Up, states that individuals, families, and companies trust their organization. It offers innovative and perfectly designed jets, so it may draw one to the conclusion that the customers are young, successful, and require the best aircraft’s visual appearance. Moreover, there are three membership types applicable for the exact need of each category: occasional private flyer, frequent private flyer (provided with guaranteed aircraft 24/7), and business company (Wheels Up, 2020). This way Wheels Up performs as a segment for affluent up-to-date people from various categories (with children or not, and so forth).
During the research, it occurred that both companies operate almost in the same market segments. The demographic criteria represent that the customers are mainly Americans with a high-income level (NetJets, 2020). As there are many business ownerships offered, one may assume that the jet companies’ target audience is the corporations’ CEOs or legal entities. In conclusion, it is vital to highlight that although the buyers’ categories of both airlines coincide, the method of segmentation differs as it was described above.
References
NetJets. (n.d). 2020, Web.
Wheels Up. (n.d). 2020, Web.