Nike Inc.’s Quality Issues and Stakeholder Impact Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Introduction

Nike is an apparel company that notably specializes in footwear and activewear. Per the company’s form 10-K, it was incorporated in 1967 and includes such brands and trademarks as Jordan, Converse, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell, and others (Nike, 2021). Nike’s primary customers appear to be those of a younger demographic, leaning under 45, and keen on sports. In this assignment, I will discuss the quality issues with Nike’s products that I have encountered as well as their impact on Nike stakeholders.

Main body

Despite Nike’s reputation as a reliable footwear brand, over the years of my experience as a customer, I have occasionally come across quality issues with the product. In particular, I have noticed that the footwear I purchase from Nike seems to unravel faster than that of other brands. I have consulted online forums as well as my acquaintances to see whether this problem is common. Overall, many seemed to have the same issues, confirming my suspicions that there could be an underlying issue with Nike’s production. As my experience with Nike’s product quality is mostly anecdotal, it seems that consumers are generally not aware of the common problems and tend to regard the company favorably. Due to this, it seems shareholders as a whole are not yet strongly affected by the quality issues.

It is worth establishing which particular Nike stakeholder groups will be affected by the company’s quality problems. As per the stakeholder theory, stakeholders can be either internal (shareholders and employees) or external (customers, government, competitors, and others) (Vitolla et al., 2019). Among these, the most affected stakeholder group is Nike customers, as they experience the quality issues directly. Moreover, Nike shareholders could be potentially affected if the information regarding the quality of the product became better-known. Finally, Nike employees as a stakeholder group are similarly not affected by the quality issues at this moment. However, as they depend on Nike’ public image to retain their jobs, this is subject to change.

Conclusion

To conclude, despite Nike being an established company with a strong reputation, there appear to be quality problems with their footwear. Nike stakeholders that are or will be affected by the quality issues are the following: the customers, the shareholders, and the employees. Although only the customers are affected at the moment, the shareholders and the employees have the potential to feel the impact of the quality issues as well.

References

NIKE, Inc. (2021). . Web.

Vitolla, F., Raimo, N., Rubino, M., & Garzoni, A. (2019). . Corporate Social Responsibility and Environmental Management, 26(6), 1591–1606. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2024, April 16). Nike Inc.'s Quality Issues and Stakeholder Impact. https://ivypanda.com/essays/nike-incs-quality-issues-and-stakeholder-impact/

Work Cited

"Nike Inc.'s Quality Issues and Stakeholder Impact." IvyPanda, 16 Apr. 2024, ivypanda.com/essays/nike-incs-quality-issues-and-stakeholder-impact/.

References

IvyPanda. (2024) 'Nike Inc.'s Quality Issues and Stakeholder Impact'. 16 April.

References

IvyPanda. 2024. "Nike Inc.'s Quality Issues and Stakeholder Impact." April 16, 2024. https://ivypanda.com/essays/nike-incs-quality-issues-and-stakeholder-impact/.

1. IvyPanda. "Nike Inc.'s Quality Issues and Stakeholder Impact." April 16, 2024. https://ivypanda.com/essays/nike-incs-quality-issues-and-stakeholder-impact/.


Bibliography


IvyPanda. "Nike Inc.'s Quality Issues and Stakeholder Impact." April 16, 2024. https://ivypanda.com/essays/nike-incs-quality-issues-and-stakeholder-impact/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1