Introduction
Conservation of endangered species improves the ecosystem and facilitates tourist attraction in the region. Calm Seas works to save the grey seals by reducing ocean pollution and overfishing. Pollution endangers the species because the seals often get caught in plastic, and overfishing depletes their food resources (van Neer et al., 2019). The 10th anniversary is key to the organization as it is likely to publicize itself, introduce new members to the charity, and collect more funds for preservation. The event will further assist Calm Seas in gaining the community’s attention and potential financiers.
At the end of the event, the charity organization will likely obtain additional resources for its day-to-day running. In the weeks leading up to the event, there will be constant reminders in the media houses and social media platforms to ensure that the public develops an interest in the event. Music competitions, speeches, and awards will solicit support for the charity organization from members of the general public and other well-wishers. After the event, constant news updates on the progress made by the charity organization will create awareness, and the public will sustain the public interest.
Target Audience Invited to the Event Launch
Environmental protection and conservation of wildlife are issues of importance to the local government and their relevant ministry. The target audience for the event ranges from government officials to companies whose corporate social responsibility is to lower pollution levels. The leaders of the environment and greening department, public health, environmental justice, and climate change. Government organizations have budgets for cleaning programs, which may help the organization since its operations align with its mandate. Urban space and planning departments also serve as an important event target audience.
Community leaders and politicians are key in mobilizing civilians for public support. Inviting the leaders will attract the general public, and more people will attend. Attendance by the general public will likely increase the number of well-wishers in the long run. Scientific researchers and scholars are invited to the events because they are interested in the endangered species and the pollution in the ocean. The availability of researchers at the event will also attract students, especially those in the field of environmental science. Non-governmental organizations dealing with environmental programs are the key audience to be invited to the launch event.
Other concerned audiences that can be invited to the event include police officers, design professionals, and driven citizens. Each target audience will be reached through mainstream media houses and the social media platforms where they exist. Further, official invitations will be sent to the offices to book the relevant appointments and confirm attendance. It is important to prepare the invitations in advance so the target audience has ample time to prepare for the day. Media houses are key invites for the event because they are critical in making the event receive public attention from the public domain. The master of ceremony for the event will be Iolo Tudur Williams, a television personality, author, and nature conservationist. The event is related to his career, and being part of it will likely enrich his profile. As a nature lover, he will be instrumental in convincing other people in attendance and those watching from their homes to support the charity to clean the ocean and protect the grey seal and their ecosystem.
Event Date and Time
The launch will take place on Saturday, September 21st, 2024, marking ten years since it started operating. The ten-year anniversary is meant to celebrate success and solicit support from volunteers to finance the operations. The event will take place from 10:00 a.m. to 1:00 p.m. The date and time are selected because it is not a working day, and most people will not be busy in their places of work.
Event Venue
The event’s venue determines its success, as the attendees are likely to attend in large numbers when the venue is more attractive. Nissi Beach is the perfect venue for the launch because it has previously been used for music concerts and is attractive to audiences of all ages. The beach is known for parties in summer, and the event will take advantage of its popularity to succeed. The beach has been awarded the blue flag destination and is best suited for practically demonstrating ocean pollution and its impacts.
Happenings at the Launch Event to Exite Public and Encourage Journalists to Attend
Journalists attend newsworthy events to help the public understand or solve an outgoing concern. The launch event will involve a public figure, Iolo Tudur Williams, and remarkable activities to excite the public interest. The opening ceremony will include a customized music competition on environmental conservation. The music competition will attract talents from all over the country, and music lovers will take advantage of the opportunity to witness the performances. The key themes of the composition will be preventing pollution and overfishing from protecting the grey seals. The themed entertainment will focus all the attention on the beach, and news channels seeking youthful audiences are likely to air the event, hence giving it attention. The length of the event will be limited to only forty-five minutes.
The successes achieved during the ten years of Calm Sea’s operation will be highlighted, and areas of need will be explained. The charity organization’s annual events are made public, and a fundraising request is made. Leaders will also be required to speak on the importance of environmental protection and urge people to take part in protecting their ecosystems. Keynote speeches from leaders are key to attracting media attention and increasing the audience’s interest in attendance. The speeches will focus on protecting the environment and why endangered species must be protected. A representative will speak on the government’s position in protecting the seas and the efforts required to make it a success. The guests will be requested to observe a specified dressing code to feel part of a solution to a problem affecting the grey seals.
A documentary will then be aired to show how pollution and overfishing have jeopardized the ecosystem and led some species to become extinct. The film will also show the history of the grey seals and how they are endangered in the long run. Explaining the history of the grey seals in a detailed analysis will attract media attention, and tourists who have never sealed them will gain interest in the mission to protect them. The closing ceremony will be crowned by offering awards to the winners of the music competition. Further, pamphlets about the organization and its contact activities will be issued to the members in attendance.
Key Expenditures And Incomings
The event has a budget of $2,000 to fund the necessities to make it happen. Table 1 below summarises the expenditure that will be used at the event. Notably, there were no income-generating activities, as the event was meant for the public good.
Calm Seas Announces A Tenth Anniversary To Raise Awareness And Funds
Saturday, September 21st, 2024, Ayia Nappa Cyprus
Calm Seas is celebrating its tenth anniversary at Nissi Beach in Ayia Nappa. The event will run from 10:00 a.m. to 1:00 p.m., and free refreshments will be provided. The event will be prefaced with a themed music competition on pollution reduction and the side effects of overfishing. The key objective of the celebration is to increase awareness of endangered species and grey seals and encourage the audience to support the charity organization. The master of ceremony will be Iolo Tudur Williams, who has vast experience in conservation.
Entry to the event will be free and open to all willing to attend. Directions will be provided from the major towns surrounding the beach. Transport arrangements will be made for people who wish to attend the event.
For additional information on Calm Seas Announces A Tenth Anniversary To Raise Awareness And Funds, contact Daniel Brown or visit www.calmseas.com. You can find the program of the day’s event and comment on the organization’s operation.
ABOUT – Calm Sea is a charity-based organization that cleans the ocean, educates people on pollution, and stops overfishing to protect grey seals. The ultimate goal is to protect endangered species by protecting their natural habitat.
Photo Opportunity
The event management team will master the photo op art to ensure the image’s quality will fit the newspaper’s top page. The higher quality of the image is obtained when the decorations are performed following the theme of the day. The tents, chairs, and tables will be decorated with blue to signify freedom, cleanliness, and inspiration. Further, an engraved image of the grey seal will be provided to show the efforts made to protect the endangered species. The VIP guests, including the political leaders, will be made to sit in a special lounge where the photos are captured. A team will assist the master of the ceremony in ensuring the coordination of the events and organization to avoid confusion in the long run. Lighting will be provided strategically to ensure all shots are clear for media coverage.
Social Media Content Plan
Social media is an acritical marketing platform to be leveraged for publicizing an event. The tenth-anniversary planning committee will have a comprehensive plan to ensure that everyone using the platform gets the message. The initial step is to account for all the social media accounts owned by the organization and ensure that it has active accounts on all the sites. Before scheduling the content, the company must hire a social media manager who can access all the accounts and confirm they are accessible. Each account has a set target audience to make the information organization easy. All the profiles will be updated to the newest information, and the profile picture will be set to display the organization’s objective. The content is organized and scheduled to ensure that it is distributed strategically to reach as much audience as possible. The social media analytics will be tracked to ensure that the correct feedback is given to the company for further decisions.
Conclusion
Media posts created for the accounts must be concise and offer exclusive information to the sites based on the people using the platforms. LinkedIn, for example, will target the p[professionals, and the tone of the message will be designed to meet their level. Facebook will target young people who mostly use the site for connectivity. Tweeter handles with complete hashtags ensure that the information reaches the intended audience. The 80-20 principle will ensure that many people get interested in the posts. 80% of the content will inform, entertain, and educate, while only 20% is used to promote the event’s theme. Listening to the audience is important, and a social media manager will be permanently stationed to respond to all concerns the audience raises. The hashtag #10yearanniversary will be used to connect all the comments on the post. The samples of the Facebook posts with the hashtag are given below:
- #10yearaniversery: The grey seal is a unique creature that is playful and curious but can turn aggressive when threatened. They play a key role in tourist attractions and improving the quality of life on the shores. However, pollution and overfishing in their habitat threaten their existence. Join the celebration and help us raise funds to protect the species.
- #10yearanniversary: Join us at Nissi Beach for a grand celebration to protect grey seals. These poor creatures are on the verge of extinction because of ocean pollution and overfishing in their habitats. Calm Seas is celebrating its tenth anniversary since it started protecting the habitat. Please support us by attending the event and being our partner in protecting diversity.
Reference
van Neer, A., Gross, S., Kesselring, T., Wohlsein, P., Leitzen, E., & Siebert, U. (2019). Behavioural and pathological insights into a case of active cannibalism by a grey seal (Halichoerus grypus) on Helgoland, Germany. Journal of sea research, 148, 12-16. Web.