Introduction
Interactive technology can be regarded as a unique strategy for attracting customers. These technologies involve the techniques of customer care and communication, thus the customers have the great opportunity to share their complaints and propositions with the company, and it is known, that the ability to share the thoughts and considerations on the issue of how to improve the quality level of the services is the best promotion for any company, as the customers feel welcomed. The attraction of the customers influences the position of the company on the market ratings. As for the Nokia Company, first of all, it offers the official website for every country in the world, where the Nokia cell phones are being sold.
The issues of the electronic data interchange
The issues of the electronic data interchange are the means, by which the authorized sell and service points exchange the gained information about the problems and damages of the Nokia phones. The exchange takes place by the means of the internet, and massaging system among the country department managers all over the world. The total informational exchange outlines the increased level of customers’ care, which is essential in the issues of Total Quality Management, which is used by the world market leaders as the key matter of the successful activity.
The Efficient Consumer Response is a joint trade and commercial body working towards making the sector an entire extra approachable to consumer demands, and this approach is regarded as one of the most significant parts of the global economic activity that needs to be widely developed in any company, pretending to be the world leader. It is argued, that the consumer response system works only if the company has already gained some success on the market, and in some measure, it is known for the consumers, at least in the home-based country.
Guiding principles
The five guiding principles of the ECR strategy, implemented by Nokia Company:
- Work steadily to offer better value to the purchaser, with less cost all through the total supply chain.
- Include commercial leaders who are resolved to replace the win/lose trade relations with equally advantageous dealing coalitions.
- Use precise and timely data in a computer-based system to sustain effective marketing, manufacture, and logistic conclusions.
- Make certain that the right product is obtainable to the customer at the necessary time, by realizing value-added processes as the product streams from the end of production/packing to the consumer’s bin.
- Use a normal dimension and reward scheme that estimates the impact of production pronouncements on the whole system.
Conclusion
The market researchers affirm, that Nokia Financial Services decided in favor of implementing the data warehouses technologies to manage the growing information flow,” commented Roland Markowski, SAND Technology’s managing director for central Europe. “This decision affirms the solution’s ability to manage, provide rapid admittance to and store any level of infrequently-used data extremely effectively as a fully integrated extension to SAP NetWeaver BI 2004s. SAND/DNA enables companies to decrease the total costs for users and supports their attempts to manage their rapidly growing data warehouses more professionally.
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