Introduction
The human desire to reach new heights and develop unusual hobbies is irresistible and accompanies the individual throughout their life. Finding a favorite business to which you want to devote time is essential, and experts will help guide the person to success. One art form that is gaining popularity in the United States is cinema. This field of activity requires a keen look at the depicted stories, and each must convey emotions and specific ideas to the audience.
Cinematography Course Idea
Our online course on the art of cinema will help newcomers learn the necessary skills to create their first film project from scratch. Making exciting films is challenging, requiring constant improvement of abilities, but basic knowledge can be obtained quickly. This essay presents the target market of California, Los Angeles, where the population is relevant to cinematography because of the high demand for skilled professionals, and considers the features of demographic data.
Target Audience
The primary target audience for our online course is younger people who are often college students. They are novice professionals who enjoy studying cinema and want to improve their knowledge. This course focuses primarily on the fundamental technical aspects of cinema and on identifying creative abilities among pupils.
The beginner needs to learn to understand the visual component of the class, as it brings the main ideas and emotions of the director to the audience. To successfully master this skill, it is not enough to understand only the technical features of the work, as it is the art of shooting images in a way that inspires the viewer (Ma & Shouse, 2021). Our course provides a comprehensive view of the basics of visual representation, such as working with the camera and lighting and the features of narrative without words. In addition to the theoretical part, there are practical classes during which students can apply the knowledge in real life.
Competitive Advantage
The availability of the course for every person is one of its main advantages over competitors. Our specialists understand that only some students can afford the high financial cost of admission to a quality film school. This also applies to young professionals just beginning to gain experience in this field. Young professionals are often very imaginative, so they can bring fresh ideas and techniques to art (Ma & Shouse, 2021).
Our course is designed to be relatively inexpensive for students and provide them with a qualitative basis for further development. Our flexible approach will allow students to study anywhere, anytime, and at the appropriate pace. These characteristics distinguish our market rate, and this is our advantage!
Target Market
The target market for the course promotion is California, Los Angeles. The average age of the population in the city is 35.6 years, so this demographic group is ideal for our target market (Los Angeles, 2021). Our course offers training for young professionals and students, and their ages vary from around 20 to 30 years.
It is essential to mention Los Angeles’ average income of $68,093 (Los Angeles, 2021). This income indicates that the average standard of living of the population is high, and people can invest their income in education. In addition, Los Angeles is a multi-ethnic city with a reasonably diverse population (Los Angeles, 2021). One of the missions of our course is to provide training to different groups of novice filmmakers, so this diversity is a great advantage.
Turning to another crucial demographic information suitable for considering a course proposal, we also consider the number of producer companies and film schools in the cinematographic area. Los Angeles is famous for its prestigious film schools, like the American Film Institute. Such institutions develop the creative qualities of students as well as provide an opportunity to learn about various aspects of film art to create aesthetically pleasing works (Ma & Shouse, 2021). This reputation was created not accidentally because the city’s demand for film education is higher.
Due to the location of many producers in the city, the film industry is lively there. Qualified specialists in this field are in demand, and Los Angeles is famous for its professionals. The film profession in the region can be the key to success and allow a person to make dreams a reality and earn good money. Our online courses have been created to help young people realize their dreams.
Conclusion
In conclusion, the cinematographer profession is in demand in the modern world, as the market for quality products is constantly growing. Our online film class is designed to give beginners all the basic skills they need to start their first projects. We teach both technological and visual aspects of film production so students can quickly learn the basic features of cinema. Our target market consists mainly of students and young people interested in film production and ready to invest time and money into this cause.
Our course is advantageous from the economic point of view as well as from the educational point of view, as it provides equal opportunities for learning even for people with relatively small incomes. Flexible hours and comprehensive skills development are our distinctive assets that people trust. The target market was the city of Los Angeles, as it contains all the demographic data needed to develop the film industry. We are sure that our course is helpful for people in the region, as it will allow interested people to improve their skills and learn about their favorite businesses significantly.
References
Los Angeles, California. (2021). City-data.com. Web.
Ma, C., & Shouse, R. C. (2021). Filmmaking as untethered educational leadership: examples from American and Chinese cinema. International Journal of Leadership in Education, 24(6), 760–770. Web.