The company’s website offers visitors a number of different product lines. First of all, there is a possibility to enroll in quite a few of Oprah Winfrey’s life classes that are divided into categories and may be helpful to a variety of people who are looking for guidance. Another product line that is promoted by oprah.com is The Oprah Magazine that offers the readers numerous articles on how people tend to overcome difficulties and strive for greatness.
One of the biggest product lines marketed on the website relates to Winfrey’s talk shows. There are plenty of them, and they can satisfy even the most meticulous viewers. Oprah.com also has a section where Winfrey markets her courses. The latter is devoted to the process of finding joy and reigniting one’s life. Winfrey is rather interested in marketing the product lines that revolve around motivation and empowerment. In addition to these online and offline courses and life classes, the website offers you the possibility to buy Winfrey’s books and access a large number of web articles on the topics of food, health, fashion, beauty, inspiration, and finance.
Nonetheless, the main focus of the website is on Winfrey’s talk shows that are being marketed aggressively even outside the website. When it comes to the breadth of Oprah Winfrey’s product lines, we have to pay close attention to a large number of shows that are associated with Winfrey’s name. The reason for this may be the fact that her personal experience significantly contributed to the number of topics that Winfrey wanted to discuss.
Therefore, she had to come up with additional ideas that would build up the foundation for a strong motivational TV program that would be interesting to watch. Almost each of the categories that can be found on the website can be characterized as an extensive set of different topics that all assimilate into Winfrey’s brand name (this is important because her name is one of the most popular topics on TV and it is not going to change anytime soon).
In these different categories, Winfrey dwells on the most prevalent and important real-life situations that can impact our lives. Nevertheless, she is really focused on the idea of empowering women, so she never fails to deliver many articles that will be interesting to both young girls and grown women that are looking forward to changing something in their lives. Winfrey’s shows are the most decisive part of the website, but they are being kept together with all the other featured content sections.
Here, the greatest depth can be associated with Winfrey’s master class sessions. It is evident that the team takes into account the importance of sharing the experience of famous people with the viewers. This may be the reason for such depth of this category and its monetized features.
For instance, one will not be able to view full episodes or extras for free. If you are interested in learning how a certain celebrity overcomes their issues, you will have to pay a decent fee so as to gain access to their weaknesses and commentaries intended to shed some light on their ways of life. The least depth can be associated with Winfrey’s magazine because it is not marketed efficiently. More exactly, this important part of the host’s web application is poorly designed and cannot be regarded as a representative characteristic of the company’s product line.
Oprah is rather certain in terms of positioning her brand and communicating it. First of all, her approach was unique because she launched a new show where she discussed personal responsibility and did everything to let others experience major personal growth. There is one thing that can be considered rather special in terms of Winfrey’s brand – she was able to re-position it so professionally and effortlessly that the majority of the viewers merely went with the flow without event noticing several important changes in the format and information delivery.
Oprah Winfrey is able to communicate her ideas through her personal talk show format and its authentic philosophy. In other words, the possibility of communicating the position of her brand became possible owing to a flawless tactical move that positioned her show in a distinctive niche. The lack of direct competitors became one of the most important aspects that allowed Winfrey to conquer the talk show market. All of her opponents were left behind within a matter of several months. This hints at the idea that Winfrey’s company is interested in taking appropriate risks and ensure that all of the products marketed by the company will survive the long-term challenge.
Oprah Winfrey communicates the positioning of her brand by means of personalizing her brand as much as possible and staying true to her essential values. Therefore, the concept of personal responsibility became one of the pillars of Winfrey’s communication with her viewers and customers. In order to position her brand and maintain integrity with the viewers, Winfrey shares some of her personal data and takes responsibility for her mistakes and misunderstandings.