The connection between perception and decision-making can be seen in many areas of life. Indeed, many factors can influence one’s decision, and judgment is often among the main aspects that people use in making choices. As was mentioned, the process of hiring or promoting friends on the basis of perceiving them as better individuals is an excellent example of this connection. Interestingly, the practice is common and is recognized by most people. However, it is not acknowledged as a possible problem that may lead to unfair judgments.
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Another possible factor that enhances the role of perception in decision-making is time. Currently, the tempo of people’s lives is getting faster every day because of the introduction of new technology and innovative practices (Shepherd, Williams, & Patzelt, 2015). Therefore, people are often expected to have a similarly increasing level of productivity that matches the modern world. Multitasking and switching attention from one project to another leaves some individuals with little time to devote their attention to a single activity (Ordóñez, Benson, & Pittarello, 2015).
Therefore, perceptions and quick observations may become the primary ways in which people evaluate information before they need to make a certain decision. This can be a problem for decision-making in the workplace because some issues demand more attention, time, and effort to be solved. While sometimes perception can assist in the process, it can also create an unrealistic portrayal of the situation.
The role of perception may increase in the process of decision-making due to the rising tempo of the world. This factor has a significant influence on making choices because people often have a formulated view of each phenomenon and person. Perception can affect people’s lives because of their relationships with each other, as seen in the example with friends. Nevertheless, there are many ways in which perception takes a leading position in influencing people’s professional and personal decisions.
Ordóñez, L. D., Benson, L., & Pittarello, A. (2015). Time-pressure perception and decision making. In G. Keren & G. Wu (Eds.), The Wiley Blackwell handbook of judgment and decision making (pp. 517-542). Hoboken, NJ: John Wiley & Sons.
Shepherd, D. A., Williams, T. A., & Patzelt, H. (2015). Thinking about entrepreneurial decision making: Review and research agenda. Journal of Management, 41(1), 11-46.