In the modern world, enterprises have to be constantly changing and adjusting to new circumstances to stay competitive. As an employee of a health education awareness center, I am certain that my organization delivers utility to our clients. Yet, there is always room for improvement, and adding a new feature of personalized nutrition plans to the center’s services will help it become more relevant to the customer.
The value proposition of the health education awareness center concerns assisting people in discovering ways that can contribute to their health and promote their well-being. Yet, the primary aspect of the center’s services lies in the fact that it provides general guidance. Nevertheless, the current trend observed by analysts across all markets is personalization which means that people are more willing to engage with products if they receive tailored experiences (Morgan, 2018). Providing customers of the center with a chance to get their personal diet plan reflects the aforementioned tendency and can potentially encourage people to espouse healthy nutrition. Research indicates that poor eating habits are among the key factors behind diet-related cancers and cardiometabolic conditions and (Bush et al., 2020). Thus, it is of great significance to help clients to understand the benefits of proper nutrition as a way to prevent diseases. Studies show that personalized nutrition advice, compared to generalized one, significantly improves dietary intake among adults (Jinnette et al., 2020). Such evidence demonstrates the value of tailored diets, and the health education awareness center can considerably increase the number of its clients by offering this unique service.
Personalized nutrition plans can become a reasonable addition to the list of the health education awareness center’s services. Today, more people prefer to receive tailored experiences when interacting with products and brands, which has encouraged companies to move away from a generalized approach to clients. Personalized nutrition advice has been found to improve the eating habits of individuals, and featuring it as a service can help the center attract new clients.
References
Bush, C. L., Blumberg, J. B., El-Sohemy, A., Minich, D. M., Ordovás, J. M., Reed, D. G., & Behm, V. A. Y. (2020). Toward the definition of personalized nutrition: A proposal by the American Nutrition Association. Journal of the American College of Nutrition, 39(1), 5–15. Web.
Jinnette, R., Narita, A., Manning, B., McNaughton, S., Mathers, J., & Livingstone, K. (2020). Does personalized nutrition advice improve dietary intake in healthy adults? A systematic review of randomized controlled trials. Advances in Nutrition, 144, 1–13. Web.
Morgan, B. (2020). 50 stats showing the power of personalization. Forbes. Web.