In ‘Its all in the Presentation’, F.W. Woolworth was quoted the following “I am the world’s worst salesman therefore; I must make it easy for people to buy”. Since its inception back in the mid 19th century, Woolworth remains a top quality company in terms of producing competent marketing ideas or public relations plans, which influence successful modern day CPA (Kahan, 2004).
Various companies have assumed vital roles in terms of accomplishing these qualities. Such companies are Lockhart industries, which have a tradition of dispensing all services under one roof. Their qualified professionals handle every detail from placing orders to designing customized logos and the final printing process. This company has a record of having served over 4000 accounting firms (such as national firms, insurance and investment counselors, professional firms, and physicians) in producing quality presentation modules for formal presentations.
Currently there are thousands of FastBind machines worldwide. These machines offer top quality binding for presentations and short run books to various professions, ranging from authors, publishers, copy counters, schools, architects, writers associations, and government agencies. With the advent of mapping, various innovative binding systems have become part of intellectual material. With the help of mapping, a variety of popular modified covers are available in various colors and designs.
Unibind (established in 1975 under the name Bind-It) is a company that offers top quality binding, lamination and presentation services for printed documents. In addition, the company also designs, manufactures, distributes presentation products and protects various printed materials (Kahan, 2004).
ImageOne, a company based in Chatsworth, California prides itself for having qualified tax, accounting and financial professionals over the years. This organization has enabled more than 40,000 individuals in the financial sector to enhance their business interactions by providing comprehensive marketing products and practical aids. Some of the services offered by this company include producing tax organizers, newsletters, client newsletters and brochures, marketing postcards, presentation folders, tax envelopes, utility tax software and forms, website development, marketing products; it also provides continuing education and practice aids (Kahan, 2004).
Discussion Summary
The content of this article is undeniably correct in many ways. This article underscores the importance of presentation in the business environment. In my opinion, presentation is the manner in which a particular product or service is displayed. In order to summarize this statement for any organization to win consumer confidence, quality presentation techniques ought to take centre stage in the marketing strategies of the company.
According to my prior knowledge of presentations, the information in this article runs parallel to my perceptions based on the importance of presentation. Personally, I believe that a product or service that is packaged with high quality techniques has a potential of gaining attention and authenticity from consumers. When a good quality product is packaged with substandard materials, then that product is as good as a substandard product. The quality product, however, should be coupled with good presentation materials.
In my future presentations, I will consider some of the techniques mentioned in this article that include creating client newsletters, marketing postcards and presentation folders to enhance efficiency and exhibit a level or organization.
I would definitely recommend other people to read this article in order for them to borrow a few tips pertaining presentations while they are drawing marketing strategies to their private or public firms.
Reference List
Kahan, S. (2004). Its all in the Presentation. Special Report, SR-9.