Effective use of social media in professional contexts might require the given individual to ensure that they engage in networking activities as much as possible. According to Brooke (2022), one of the appropriate strategies for LinkedIn users, for example, would be to network as much as possible and engage with various people from all over the world. It might assist an individual in terms of expanding their expertise and getting acquainted with multiple influencers on the way to proper professional networking. Arruda (2019) also notes that community engagement is key because it creates room for field experts to socialize and advance their knowledge. From sponsorship and donations to building trust and communicating an important agenda, a professional could utilize social media to achieve a variety of objectives. A positive image will significantly contribute to how people view the given personal brand and what kind of responses it triggers in them.
References
Arruda, W. (2019). Personal branding in the digital world. TD: Talent Development, 73(2), 42-47. Web.
Brooke, C. (2022). Social media marketing: How to create a strong personal brand. Web.