Specific Audience
This report is purposed to persuade the management in launching more new products that will provide competitive advantage to the firm. This is to be done by presentation of products with unique features over the competitors’ products (Set the time 4, n.d.).
The new product features will be introduced to Mr. Adrian who will represent other managers. This will help them understand the role of the new product “One Wash” and also understand the benefits as well as the interests of the firm on the solutions that One Wash as a product will provide to customers or consumers (The Independent, 1994). Therefore, the main audience for this proposal is Mr. Adrian who is the firm’s product manager and the company customers’ representative during the presentation.
Purpose for the report
This report aims at helping managers and customers to understand the product. To achieve this objective, the new product, One Wash, will be introduced in the market, followed by introducing One Wash product features to managers and finally availing more informative materials about the new product “One Wash” to the customers and other stakeholders (Laundry answers, 2013, para.6). To ensure that management’s needs are met, all factors influencing the success of the new product “One Wash” will be put into consideration and mentioned to the management.
In ensuring that this is done, the reader, Mr. Adrian, in this case will get a chance to read and understand the new product within a short time by going through the summary provided on the new product and if more information will be required on the new product, then he can obtain more details from the discussion part. The discussion part will create a good attention and will also give me a good chance to discuss the direction of the new product in its development with the representative (Newsobserver, 2013).This report recommends further research in the field of upcoming detergents. This in return will result to development of better detergents for the market, higher benefits through improved profitability and an increase in the market share when the firm improves on their products.
Consultant’s Information
This report focuses on researchers who are in the detergent development careers. It aims at providing more information to these researchers so as to enable them to develop new and better detergent products or improve on the already existing detergent products in the market (Mercola, 2013, para. 3).
The instructions attached to one wash product are very simple to understand and therefore individuals with the least educational background are therefore not disadvantaged as they are able to interpret the instructions on the usage the product without any difficulties. Therefore, it is a product that does not discriminate on its users as everyone would be in a position to understand and use this new product (Newsobserver, 2013). Literacy of the users is a key consideration in determining the manner in which instructions are relied to customers and as it is evidenced in this research, simple instructions were adopted to enable all individuals from all literacy levels are able to follow them without any complications.
Graphics
New product development and product launch in the market have been a challenging experience to companies with the intentions of rolling out new products. For this reason, many companies have come up with efficient and successful tactics for them to dominate in their market segments of their products. One of the tactics is coming up with distinct and outstanding brands by creating appealing graphical presentation of the product which is different from the competitor’s (Separate clothes Step , n.d.). This report also gives a clear graphical presentation of one wash detergent so as to make the brand stand out among competitors’ brands. One wash Graphical representation is shown below:
References
Laundry answers: What You Need to Know About Concentrated Detergent. (2013). Web.
Mercola: Potentially Toxic and Cancer-Causing Ingredients Found. (2013). Web.
Newsobserver. (2013), NC company provides fragrance industry with vital stabilizer – made from sage plants. Web.
Renren. (2013), Occurrences: photo renren. Web.
Separate clothes Step 1 [Image]. (n.d.). Web.
Set the time 4 [Image]. (n.d.). Web.
The Independent. (1994), Detergents are bad for health and environment: Study says people wash clothes too often. Web.