Quality Planning in Marketing Essay

Quality Planning should put the Employees in a State of Self-Control: A Discussion

Introduction

It is every organisation’s goal to continually improve the quality of its products regardless of its size. To improve the quality of the products (services and goods), the company must improve the quality of the workforce used in the production process. The organisation must also understand the needs of the customers and their expectations from the final product availed to them.

The process of ensuring that an organisation’s final product meets customer’s needs and requirements through planned organisational and systematic procedures is referred to as quality planning. In this paper, the researcher will discuss how quality planning should put employees in a state of self-control.

Quality Planning and Employees’ Involvement

Employees play a vital role in this quality planning process. They create important customer relationships that help the organisation in understanding the needs of the customers and in delivering products that meet these needs. Quality planning should therefore put employees in a state of control. State of self-control helps employees to feel in charge and responsible for their actions. It makes them identify customer needs and align these needs with organisational processes of production (Lam 34).

Employees work better when they feel that they are in charge. It makes them utilise organisational resources effectively to achieve desired goals and objectives. Quality planning should engage employees’ participation and put them in a state of control. This will help them fully understand and implement core departmental action plans required to meet planned organisational goals and objectives. This enhances operational effectiveness that is crucial in developing a final product that meets customers’ needs (Lam 43).

Employees are at a better position to understand the customers when they are given an opportunity to interact with them freely. This can only be achieved effectively when employees have self-control at their workplace and when they are in charge of their customer relationships.

One of the key aspects in developing quality products involves understanding the voice of the customer. The needs of the customers must be understood in order to identify the procedures that should be undertaken in production of customer-focused goods and services. It is therefore critical to ensure that employees are put in a state of self-control in order to improve and maintain the needed good customer relationships (Lam 45).

Employees are said to be in state of control when they have the knowledge of what they are expected to do and what they are actually doing. This is together with the ability to effectively regulate certain organisational processes independently and without direct control and supervision.

It is every organisation’s aim to enhance operational efficiencies. Operational effectiveness can only be achieved through empowering employees at the workplace and making them feel in control of certain departmental and organisational procedures. Quality planning should therefore empower employees to interact with customers and to make decisions that are in line with organisational goals and objectives (Lam 43).

As a result of self control, employees fully understand their actions which lead to enhanced inputs. This further helps them understand their weaknesses and strengths and use these strengths in achieving organisational goals. It also helps them adjust to changes in the organisation which is crucial in improving and maintaining the quality of products. Quality employees are able to adjust to organisational changes and provide better ways of improving products especially when the organisation is experiencing unexpected changes. This is necessitated by the presence of quality planning systems in an organization.

Conclusion

Quality planning is critical to every organisation. It helps an organisation produce the required customer-oriented goods and services. Organisations should therefore embrace quality planning which puts employees in a state of self-control. This will enhance operational effectiveness and overall organisational success.

Work Cited

Lam, Simon. “Quality Planning Performance: The Relationship between Objectives and Process.” International Journal of Quality & Reliability Management, 14.1 (1997): 30-54. Print.