Red Bull Company: Mastermind of Adrenaline Marketing Essay (Article)

Exclusively available on Available only on IvyPanda® Written by Human No AI

Introduction

Dietrich Mateschitz is a pioneer in the manufacture of among the most preferred beverage, the red bull energy drink. His company, also called Red Bull, is among the global market leaders, making sales of up to 4.2 billion cans last year. This saw a 7.9% increase in revenues over the previous year to 15.7% amounting to $5.175 billion. His companies have employed thousands of people in 161 countries. Moreover, he has invested in the media industry. This document summarizes my view of the article ‘the mastermind of adrenaline marketing.’

Body

Dietrich’s bold decision to venture into beverage industry has bore fruits in the end. The beverage industry has had strong competition, with giants like the Coca-Cola Company in play. However, that did not daunt Dietrich from investing. In my opinion, his wise decision in business has played a massive role for his success.

Additionally, the Red bull company has been operating for many years now. Through the years, Dietrich has encountered many challenges, which gave him enough learning experience. As a result, his company has seen many inventions and innovations. I believe these inventions have led to massive growth of the company globally.

Dietrich has always been creative; he included world famous sportsmen such as Thierry Henry in bid to advertise his product. He has sponsored many sports associations, including snowboarding, formula one, and soccer among others.

Dietrich has also ventured into media, his first investment going to a sports magazine called ‘Red Bulletin,’ in the US. Moreover, he has entered in the TV industry by airing a program on ESPN called ‘No Limits’. His investment in the media is not yet profitable, but with time, he will start reaping from it.

Conclusion

Due to his bold decisions, Dietrich has developed Red Bull, a successful beverage company with a global market. His creativity has also assisted in inventing advertising tactics that have popularized the drink globally, leading to high revenues. Additionally, through his entrepreneurial nature, he has ventured into the media industry that will amass more revenue for the company later.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2020, December 28). Red Bull Company: Mastermind of Adrenaline Marketing. https://ivypanda.com/essays/red-bull-company-mastermind-of-adrenaline-marketing/

Work Cited

"Red Bull Company: Mastermind of Adrenaline Marketing." IvyPanda, 28 Dec. 2020, ivypanda.com/essays/red-bull-company-mastermind-of-adrenaline-marketing/.

References

IvyPanda. (2020) 'Red Bull Company: Mastermind of Adrenaline Marketing'. 28 December.

References

IvyPanda. 2020. "Red Bull Company: Mastermind of Adrenaline Marketing." December 28, 2020. https://ivypanda.com/essays/red-bull-company-mastermind-of-adrenaline-marketing/.

1. IvyPanda. "Red Bull Company: Mastermind of Adrenaline Marketing." December 28, 2020. https://ivypanda.com/essays/red-bull-company-mastermind-of-adrenaline-marketing/.


Bibliography


IvyPanda. "Red Bull Company: Mastermind of Adrenaline Marketing." December 28, 2020. https://ivypanda.com/essays/red-bull-company-mastermind-of-adrenaline-marketing/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
1 / 1